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The effectiveness of year-end seasonal retail promotions and sales in the UK

The effectiveness of year-end seasonal retail promotions and sales in the UK

Executive Summary

Year-end promotions always create a buzz in the media. It is a topic of interest to retailers and consumers alike. In recent years, the United Kingdom (UK)’s retail market has adopted many U.S. traditions, such as Black Friday and Cyber Monday - and has experienced a lot of changes, both good and bad, as a result. This whitepaper sets out to explore just how effective these year-end retail promotions have been.

Author: Upeka Makumbura

Published: February 2017

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