This qualification incorporates the knowledge and skills required by marketing professionals who aspire to work, or who need greater awareness of working, at the strategic level. It will enable you to influence strategic decisions in an organisation to create value for customers and other stakeholders, manage and measure marketing activities undertaken as part of the implementation of a customer-focussed strategy and to formulate, present and justify a creative, customer, focused and innovative strategy for any given context.

It is suitable for anyone with a CIM Advanced Certificate in Marketing/CIM Professional Diploma qualification, an undergraduate or postgraduate degree with significant marketing content from a CIM approved University, and/or evidence of 3-6 years marketing management experience.  A CV will be required to support application to this programme.

This course will enable you to gain the latest skills and knowledge for effective strategy and planning and keep you at the forefront of current practice. Achievement of the qualification enables you to become an Associate or Full Member of the CIM and enables you to work towards Chartered Marketer status.  It also provides accelerated entry onto a number of UK university Master’s programmes.