The CIM Professional Diploma in Marketing provides the knowledge, skills and ‘ability to do’ in relation to marketing planning and develops the ‘marketing professional’ across a range of areas. The qualification is a hybrid of marketing with a considerable emphasis on management as marketers move from specialist aspects of marketing into either a functional or departmental role.

It is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.

We find that most of our students are marketers with operational responsibilities and an eye on management – including department managers, functional managers, product/brand managers, account managers, agency managers, marketing executives and business development managers.

The course focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself – including elements ranging from channel management to communications, along with specialist areas like new product development. It will enable you to write an implement a marketing plan and you will gain a highly respected professional marketing qualification to help you in career progression.

The CIM Professional Diploma in Marketing is also ideal for Marketing Graduates new to marketing who need to establish a core understanding quickly.

Eligibility Requirement

The following qualifications or experience is recommended as the prerequisite for entry onto the Professional Diploma in Marketing:

• The CIM Professional Certificate in Marketing (either 2002 syllabus or the 2008 syllabus)
OR
• Any business or marketing Bachelors or Masters Degree (or an equivalent qualification) where a minimum of one third of credits come from marketing (i.e. 120 credits in Bachelors degrees or 60 credits with Masters Degrees)
OR
• Experience in a marketing management role that has provided potential students with ability to be able to demonstrate that they can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so and is sufficient to pass the Entry test to Level 6

This course will enable you to gain the marketing skills you need at an operational level to maximise business opportunities. It will enable you to write an implement a marketing plan and you will gain a professional marketing qualification to help you in career progression.

By the end of this qualification you should be able to:

• Understand the function and fundamentals of marketing in some depth.

• Know the many different ways of understanding and communicating with customers, and the function these methods serve.

• Understand your organisation’s marketing environment, its many constituent parts, and how they work in unison.

• Apply practical knowledge – including the collecting and analysing of data, and the establishment of marketing budgets.

The CIM Professional Diploma in Marketing is assessed as follows:

Module 1: The Marketing Planning Process - Work based assignment involving the preparation of a marketing plan

Module 2: Delivering Customer Value Through Marketing - Three hour unseen examination based on a pre-seen case material

Module 3: Managing Marketing - Work-based assignment

Module 4: Project Management in Marketing - Work-based project requiring an in-depth study of a specific and focused area of business activity

The CIM Professional Diploma can be completed in approximately one year when studied as a part-time weekend study option.

Typically students will study marketing planning process and delivering customer value through marketing in term one. In term two students study towards project management for marketing and managing marketing.

• Part time evenings
• Full time
• Online Learning

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