Mobile is the most widely used media channel globally, with over one billion mobile devices sold each year. The medium is referred to as ‘always on and always connected’ and provides new ways for organisations and brands to connect with customers across all sectors.

The Diploma in Mobile Marketing gives you essential knowledge, the buzz words and the main trends in the mobile marketing arena.

Find out more about how mobile phones are used in marketing, click to call, types of mobile advertising, SMS marketing, the importance of games, designing apps , mobile payment systems, proximity marketing and social media. Ensure you understand mobile analytics, legislation, regulation and codes of practice.

About the CAM Foundation and The Chartered Institute of Marketing:

The Communications Advertising and Marketing (CAM) Education Foundation is a registered charity that offers qualifications in digital and offline marketing communications. In 2000 the CAM Foundation formed an alliance with The Chartered Institute of Marketing (CIM) and since then CAM qualifications have been awarded by CIM.

CIM is the largest, longest established and most respected marketing organisation in the world with practical professional qualifications delivered through their UK and international study centre network.

The CAM Diploma in Mobile Marketing is an ideal qualification for anyone working in marketing who wants to maximise opportunities in mobile marketing.

Upon achievement of this qualification you should be able to:

• Appraise the range of opportunities in the mobile landscape and the different approaches to marketing in this sector
• Analyse the way in which the smartphone and apps have changed thinking and how organisations employ them creatively in the digital environment
• Understand buzz words like augmented reality, QR codes, interstitials and proximity marketing
• Recommend how to execute a mobile communications campaign
• Discuss the key stages of planning mobile campaigns and the techniques available
• Explain the current and future roles of the elements of digital campaigns and describe the links between techniques
• Apply relevant tools and concepts to measure and monitor an annual mobile marketing plan

As the Marketing & Consumer Behaviour and Digital Marketing Essentials modules are the core subjects for all digital qualifications, successful graduates will only need to complete one further elective module to gain one of the following qualifications!

• CAM Diploma in Digital Marketing
• CAM Diploma in Digital Metrics and Analytics
• CAM Diploma in Digital Campaign Planning
• CAM Diploma in Digital Media and Branding

Each module of the CAM Diploma in Mobile Marketing is assessed by assignment.

The course takes approximately one year to complete when studied on a part-time evening basis.

• Online Learning

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