The Diploma in Digital Media and Branding gives you essential knowledge, the buzz words and the techniques to build brands both offline and online.

Find out more about offline and online branding. Get behind the vocabulary to crack the acronyms: ACORN, ROMI, PESTEL and POS. Go beyond the abbreviations: SMS, MMS, SEO and RFP. Ensure you understand conversation banners, consumer psychology and models of communication. Discover how official web sites, adverts and promotional activities can complement consumer generated media to build an organisation’s assets.

This is a qualification for anyone working in marketing who wants to have an appreciation of online research techniques to maximise marketing benefits.

The Communications Advertising and Marketing (CAM) Education Foundation is a registered charity that offers qualifications in digital and offline marketing communications. In 2000 the CAM Foundation formed an alliance with The Chartered Institute of Marketing (CIM) and since then CAM qualifications have been awarded by CIM.

CIM is the largest, longest established and most respected marketing organisation in the world.

Upon achievement of this qualification you should be able to:

• Appraise the interaction between online and offline communication in meeting communication objectives
• Identify and explain how the communications mix (including digital media) can be applied to different marketing channels and situations in order to achieve marketing objectives
• Explain the importance of various psychological and sociological concepts in helping to understand purchase, usage and disposal of products and services, and how this knowledge helps develop communications strategies
• Explain the advantages and disadvantages of using different media in relation to digital marketing:
• Review the role of branding communications in the digital and offline arena
• Demonstrate an understanding of the application of different advertisement types available
• Understand buzz words like micro-blogs, advergaming, virtual worlds, KPIs and skyscrapers.

As the Marketing & Consumer Behaviour and Digital Marketing Essentials modules are the core subjects for all digital qualifications, successful graduates will only need to complete one further elective module to gain one of the following qualifications!

• CAM Diploma in Mobile Marketing
• CAM Diploma in Digital Metrics and Analytics
• CAM Diploma in Digital Campaign Planning
• CAM Diploma in Digital Marketing

You’ll be assessed in each of the three units through a work-based assignment such as coursework and case studies that will often be based on various findings and recommendations within your own company or company of your choice.

The course takes approximately one year to complete when studied on a part-time evening basis.

• Online Learning

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