The Diploma in Digital Campaign Planning gives you essential knowledge, the jargon and the techniques to create campaigns using online marketing.

Find out more about how web sites, blogs and social networks are monitored by marketing managers. Decipher the buzz words and abbreviations:  SEM, SEO, SMS, affiliates, email marketing and Web 4.0.  Ensure you understand how to plan, execute and evaluate digital campaigns and how to organise for success.

This is a qualification for anyone working in marketing who wants to have an appreciation of online research techniques to maximise marketing benefits.

About the CAM Foundation and The Chartered Institute of Marketing:

The Communications Advertising and Marketing (CAM) Education Foundation is a registered charity that offers qualifications in digital and offline marketing communications. In 2000 the CAM Foundation formed an alliance with The Chartered Institute of Marketing (CIM) and since then CAM qualifications have been awarded by CIM.

CIM is the largest, longest established and most respected marketing organisation in the world with practical professional qualifications delivered through their UK and international study centre network.

Upon achievement of this qualification you should be able to:

• Explain contemporary digital concepts and identify how these changes challenge and complement the conventional forms of communication
• Distinguish conventional marketing techniques from digital techniques
• Describe the hardware and software available to the digital marketing manager
• Understand buzz words like PFI, PFP, stuffing, optimisation, the marketing research mix and Delphi.
• Discuss the essential points of managing campaigns and the techniques available currently and in the future
• Apply some of the campaign skills and knowledge to implement and evaluate digital communications projects
• Explain the importance and risks of consumer generated media, social networks and social media and how to manage these to meet marketing objectives in the short and long term

As the Marketing & Consumer Behaviour and Digital Marketing Essentials modules are the core subjects for all digital qualifications, successful graduates will only need to complete one further elective module to gain one of the following qualifications!

• CAM Diploma in Mobile Marketing
• CAM Diploma in Digital Metrics and Analytics
• CAM Diploma in Digital Marketing
• CAM Diploma in Digital Media and Branding

You’ll be assessed in aach of the three units through a work-based assignment such as coursework and case studies that will often be based on various findings and recommendations within your own company or company of your choice.

The CAM Diploma in Digital Campaign Planning typically takes one year when studied on a part-time evening basis.

• Online Learning

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