Analysis and Decision
Analysis & Decision, within the new Level 7 qualification, may at first glance have some similarities to the old Analysis & Evaluation module within the previous qualification. However, whilst there are some common areas of content, you should note that the content now links much more closely to utilising analysis to make key strategic decisions for the organisation. The unit is designed to enable students to undertake a strategic audit of the organisation, and recommend strategic decisions, based on a full critical evaluation of the options available.
- Undertake a sophisticated strategic audit that will help to prioritise the key issues, opportunities and risks facing an organisation in meeting its future objectives.
- Be able to use the strategic audit of an organisation to generate strategic options and critically evaluate those options in respect of the key issues faced by the organisation.
- Explore the wide range of strategic options available to an organisation to meet its corporate and business strategy; students will then need to recommend an option based on, and justified by, a critical evaluation of its suitability in the specific situation.
- Undertake a strategic marketing audit, assessing an organisation’s competencies, competitive advantage, market performance, customers, competitors, product and service portfolios, positioning, value proposition and market impact
- Assess the impact of external factors on an organisation and its strategic intent and direction
- Utilise the strategic marketing audit to critically evaluate a range of strategic marketing options available to an organisation, including innovation, mergers, acquisitions, partnering, alliances, environmental sustainability and CSR, in order to deliver best value growth and expansion opportunities for the organisation
- Utilise a range of financial and other measurement tools to assess the financial and non‐financial benefits of recommended strategic marketing decisions
- Utilise a range of risk assessment tools to critically assess the risk of strategic market decisions and their impact upon an organisation, including financial, corporate and reputational risk.
