Implementing Digital Campaigns
This unit will provide students with insight and some of the skills and knowledge to implement digital communications projects.
Central to the unit will be an exploration of the new models and approaches that are now governing digital communications: these include web 2.0-3.0, social networking, blogging, and subscription-based communications tools.
In recognition of the rapidly changing technologies and approaches to digital communication this unit will also feature a future trends section, which will be regularly updated, and will consider web 4.0 (the synchronized background sharing of data to provide intelligent solutions), new influence models and the growing impact of neuroscience on digital communications practice.
- Explain the changes that have been brought about by the advances in digital communication techniques
- Explain contemporary digital concepts and identify how these changes challenge and compliment the conventional forms of communication
- Apply the tools available to measure the effectiveness of digital campaigns and recommend appropriate methods to a given situation
- Plan and execute digital campaigns
- Explain how digital communications are controlled or constrained by social acceptability, the law and voluntary constraints
- Evaluate the likely developments in the sphere of digital communications
