CAM Diploma in Managing Digital Media
The new qualification is designed for those wanting to work in marketing or marketing professionals who want specialist knowledge and understanding of what digital marketing and how it relates to the marketing industry and turn that knowledge into successful marketing strategies.
No matter what your role is in your company you will benefit from gaining insight into today’s digital arena.
Media planning has become increasingly difficult in recent years. There has been an explosion of the ways in which consumers are contacted both digitally and through conventional media such as print, radio and television. Convergence of media creates new problems and opportunities for brands.
This new and exciting qualification looks at digital channels and their suitability for inclusion in a media plan. Search Engine Optimisation (SEO), display advertising, email marketing, viral marketing, online PR, affiliate marketing and social media are all explored in detail. It also looks at digital metrics and related legislation, regulation and codes of practice. This diploma will provide you with invaluable knowledge and skills to manage digital marketing and communications campaigns.
Module Exemptions:
Students who have completed the CIPR Postgraduate Diploma in Public Relations can be exempted from the PR unit of the CAM Diploma in Marketing Communications or the same unit of the new Diploma in Managing Digital Media.
Students who have completed the units Advertising and Public Relations as part of their CAM Diploma in Marketing Communications Diploma can be exempted from these unit of the new Diploma in Managing Digital Media.
About the CAM Foundation and The Chartered Institute of Marketing:
The Communications Advertising and Marketing (CAM) Education Foundation is a registered charity that offers qualifications in digital and offline marketing communications. In 2000 the CAM Foundation formed an alliance with The Chartered Institute of Marketing (CIM) and since then CAM qualifications have been awarded by CIM.
CIM is the largest, longest established and most respected marketing organisation in the world with practical professional qualifications delivered through their UK and international study centre network.
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| Study Locations | Start Dates | View current timetable | |||
| UniversityCollege London | 30th August 2012 | View Timetable | |||
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| University College London | 15th February 2012 | Viiew Timetable | |||
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The CAM Diploma in Managing Digital Media is assessed as follows:
Integrating Digital Media and Branding - assignment
Implementing Digital Campaigns - assignment
Advertising - written examination
Public Relations - written examination
The CAM Diploma in Managing Digital media takes approximately one year when studied in the part-time evening mode. Students generally study Integrating Digital Media & Branding and Implementing Digital Campaigns in Term 1. In Term 2 students study the Advertising and Public Relations modules. This course starts in February and September each year.
