Students come from right across the spectrum of agency, client and supplier backgrounds. They work in marketing, advertising, public relations, the media, market research, sales promotion and direct marketing in both private and public sectors.

Anyone who works in a role that involves marketing communications, particularly in the digital forum, stands to benefit from gaining a CAM professional qualification in digital marketing.

Module Exemptions:

Students who have completed a CIM Professional qualification level 4 and above can be exempted from the Marketing and Consumer Behaviour unit of the new Diploma in Digital Marketing qualification.

Students who have completed e-Marketing award since 2006 (when it was last revised) can be exempted from the Digital Marketing Planning unit of the Diploma in Digital Marketing qualification.

Students who have completed the Marketing and Consumer Behaviour unit as part of their CAM Diploma in Marketing Communications course can be exempted from this unit of the new Diploma in Digital Marketing qualification.

Students who have completed a valid Marketing Degree from one of these Accredited Universities will be exempt from the Marketing & Consumer Behavior Module of the CAM Diploma in Digital Marketing.

This dynamic qualification will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. The qualification covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.

You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns.

Digital marketing has evolved from a peripheral element of organizational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. Our qualifications will ensure that you are equipped to deal with this shift and make the most of the new business opportunities on offer.

Students who successfully pass the Digital Marketing Essentials and Digital Marketing Planning modules will receive a Digital Marketing Essentials Award and Digital Marketing Planning Award directly from The CAM Foundation.

The CAM Diploma in Digital Marketing is assessed by assignment per module.

The CAM Diploma in Digital Marketing takes approximately one year to complete when studied on a part time evening basis. Students generally study the Digital Marketing Essentials and Digital Marketing Planning modules in Term 1. In Term 2 students study the Marketing & Consumer Behaviour (double module). This course starts in February and September each year.

Distance Learning