This qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility.

This qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants); or if marketing plays some part in your current job description.

If you want to take the first steps on the path to a successful career in marketing then this course is for you. If you are running your own business it will help you gain a better understanding of basic marketing principles and tools to grow your business and attract more customers.

By the end of this qualification you should be able to:

• Understand the function and fundamentals of marketing in some depth.

• Know the many different ways of understanding and communicating with customers, and the function these methods serve.

• Understand your organisation’s marketing environment, its many constituent parts, and how they work in unison.

• Apply practical knowledge – including the collecting and analysing of data, and the establishment of marketing budgets.

Awarded by the world’s largest professional marketing body, this qualification is accepted by 95 per cent of UK employers as it is the only one mapped to the new Government Occupational Standards in Marketing.

The CIM Professional Certificate can be completed in approximately one year when studied online.

• Part time weekends
• Part time evenings
• Full time