The CIM Introductory Certificate in Marketing is for all those who want to find out more about marketing – whether you’re in a job that involves marketing or not. It answers the question: What is marketing? But it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.

This course is ideal for…

• Those undertaking junior marketing, secretarial or administrative roles.
• People on the periphery of marketing.
• Event management assistants.
• Personal assistants.
• Non-marketers with some marketing involvement.
• Customer service assistants/call centre employees.
• Modern apprenticeship equivalents.

This is an ‘open’ qualification, which means you don’t need any previous qualifications or marketing experience. However, if you are working or have some business experience, this will certainly help you put your learning into context.

Awarded by the world’s largest professional marketing body, this qualification is accepted by 95 per cent of UK employers as it is the only one mapped to the new Government Occupational Standards in Marketing.

By the end of this qualification you should:

• Understand the function of marketing and its role in an organisation.
• Know about the seven Ps (product, price, place, promotion, people, physical evidence and process) and how to apply the marketing mix.
• Understand more about customers and managing customer relationships.
• Be able to communicate to both internal and external customers using a variety of different means.

There are two units: The first involves a multiple choice examination. For the second, you submit a written project made up of several brief work-based tasks.

The CIM Introductory Certificate in Marketing typically takes six months to complete when studied as an online learning option.

• Online only

• Course fees and what they include

• ENROL ONLINE