This qualification is ideal for marketers who are concerned with managing the marketing communication process at an either operational or tactical level. The aim of the CAM Diploma syllabus is to provide an in-depth understanding of the principle methods of communication used by organisations in the achievement of their business/marketing communications objectives. The examinations and assignments are designed to assess your knowledge of these communication methods as well as your ability to apply and interpret that knowledge.

The CAM Diploma in Marketing Communications will give you an in-depth understanding of the range of communication methods you can use to meet business objectives – from marketing, advertising and public relations to direct marketing and sales promotion.

This course is ideal for anyone currently working in, or aiming to work in, marketing communications or digital marketing (including both client and agency side marketing roles).

It is suitable for anyone educated to at least 'A' Level standard (or equivalent) and fulfil at least one of these criteria:
• Have a suitable competence in a marketing communications role.
• Hold any recognised UK degree or equivalent level 5 qualification.
• Have a relevant level 3 or above qualification (eg. CIM Professional Certificate in Marketing, CIPR Advanced Certificate in Public Relations, etc).

About the CAM Foundation and The Chartered Institute of Marketing:

The Communications Advertising and Marketing (CAM) Education Foundation is a registered charity that offers qualifications in digital and offline marketing communications. In 2000 the CAM Foundation formed an alliance with The Chartered Institute of Marketing (CIM) and since then CAM qualifications have been awarded by CIM.

CIM is the largest, longest established and most respected marketing organisation in the world with practical professional qualifications delivered through their UK and international study centre network.

The course will enable you to gain in depth knowledge of all the key elements needed for planning and executing integrated campaigns. You will gain far greater breadth of knowledge and competence than work experience alone can ever provide and the course will enable you to experience up to date, relevant knowledge of both the theory and the reality of present and future marketing communication practice.

By the end of this qualification you should be able to:

• Develop marketing communications and brand support activities based on your understanding of market and consumer behaviour.
• Demonstrate the skills needed to devise, execute and analyse a PR plan.
• Explain the roles of direct marketing and sales promotion, as well as manage and maintain a marketing database.
• Demonstrate good all-round knowledge of the advertising industry, and how good advertising is applied in practice.
• Understand the role of all media (including digital) in effective marketing.

Students who have successfuly passed the CAM Diploma in Marketing Communications will receive module exemptions towards all other CAM qualifications.

The Marketing and Consumer Behaviour and Integrated Media modules of the CAM Diploma are assessed by written assignment. 

The Advertising, Public Relations and Direct Marketing modules of the CAM Diploma are assessed by formal examination.

The CAM Diploma can be completed in approximately one year when studied online.

• Part time evenings