The Diploma in Digital Metrics and Analytics gives you essential knowledge, the buzz words and the techniques to gain insight into online marketing activities.

Find out more about how web sites, blogs and social networks are monitored by marketing managers. Decipher the jargon: CAWI, netnography, tagging, logfiles, sentiment, bounce rates, MROCs and DORCs. Ensure you understand web analytics, how to design online questionnaires and how to choose commercial tools.

This is a qualification for anyone working in marketing who wants to have an appreciation of online research techniques to maximise marketing benefits.

The Communications Advertising and Marketing (CAM) Education Foundation is a registered charity that offers qualifications in digital and offline marketing communications. In 2000 the CAM Foundation formed an alliance with The Chartered Institute of Marketing (CIM) and since then CAM qualifications have been awarded by CIM. CIM is the largest, longest established and most respected marketing organisation in the world.

Upon achievement of this qualification you should be able to:

• Evaluate the relevant tools and concepts used in online marketing, in order to measure and monitor their impact
• Appraise the range of methods and different approaches to gaining insight into the online landscape
• Distinguish web analytics from social media monitoring and learn how to manage both functions in the short and long term
• Understand buzz words like radio buttons, panels, VOC, usability studies, scraping and cloaking
• Discuss the essential points of managing insight and the techniques available
• Explain the current and future roles of the elements of digital campaigns and describe the links between techniques
• Analyse the way in which key performance indicators (KPIs) are used by organisations to improve performance in the digital environment

As the Marketing & Consumer Behaviour and Digital Marketing Essentials modules are the core subjects for all digital qualifications, successful graduates will only need to complete one further elective module to gain one of the following qualifications!

• CAM Diploma in Mobile Marketing
• CAM Diploma in Digital Marketing
• CAM Diploma in Digital Campaign Planning
• CAM Diploma in Digital Media and Branding

You’ll be assessed in each of the three units through a work-based assignment such as coursework and case studies that will often be based on various findings and recommendations within your own company or company of your choice. There are no formal written examinations for this course.

The Diploma in Digital Metrics and Analytics typically takes one year when studied online.

• Part time evening

• Course fees and what they include

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