What Are Cookies?
As stated by Microsoft, a Cookie is a small text based file given to you by a visited website that helps identify you to that site. Cookies are used to maintain state information as you navigate different pages on a Web site or return to the Web site at a later time. As in most professional websites, the London School of Marketing website utilises cookies. The purpose of this document is to share with you how our website cookies gather information and why they are used. We will also share how you can prevent these cookies from being stored however this may downgrade or 'break' certain elements of the sites functionality.
You have the option of disabling cookies by adjusting the settings on your browser (see your browser Help for how to do this). However, please note that it will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.
The Cookies We Set
For our students, our website cookies help us remember you when you log in to the student portal. Therefore, this prevents you from having to log in every single time. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.
This site offers newsletter/ blog/ email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users. This refers to when you fill out a form to download a whitepaper, ebook or comment on our blog posts.
Third Party Cookies
This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.
For more information on Google Analytics cookies, click here.
It's important for us to understand statistics about how many of the visitors to our site actually invest in our educational programmes and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor which educational courses best suit your requirements
Our website is hosted by Hubspot, therefore their analytics are used to track and measure usage of this site so that we can continue to provide you with courses that interest you
We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; Facebook, Twitter, Youtube, LinkedIn, Google+, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
We hope that this document has been useful to you and helped you understand what are cookies are and why we use them. However if you are still looking for more information, you can contact us through one of our preferred contact methods.
Phone: +44 20 8123 3899