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Lecturer profile of the month - Dr George Panagiotou
Dr George Panagiotou is a senior lecturer at London School of Marketing in strategy and marketing and is recognised as one of the world's leading Academic and CIM Chartered Postgraduate Diploma lecturers. Before becoming a lecturer he had over 15 years' experience in senior management positions within the service sector. He has been external examiner to Sussex University for their marketing programmes. He is a research fellow at the University of Nottingham.
One of his most recent and substantial contributions includes the Telescopic Observations Matrix, which has recently been published in London Business School's Strategy Review and was submitted for publication in the Strategic Planning and Intelligence Journal. The TOM Framework is now being used by organisations to shape their strategic thinking and has helped improve the analysis, evaluation and decision making of many postgraduate marketing students.
Some of Dr Panagiotou’ s recent publications include:
Panagiotou George (2003), Bringing SWOT into Focus, Business Strategy Review, Vol. 14, Issue 2, pp. 8-10.
Panagiotou George and Van Wijnen Riëtte (2005), The TELESCOPIC OBSERVATIONS Strategic Framework: An Attainable Strategic Tool, Marketing Intelligence and Planning, Vol. 23, Issue 2, pp. 155-171.
Panagiotou George (2005), The Competitive Landscape of the UK Leisure Foreign Package Holidays Industry: Big Four v Dotcoms, Case Study, European Clearing Case House (ECCH), Cranfield University.
Panagiotou George (2006), The Impact of Managerial Cognitions on the Structure-Conduct-Performance (SCP) Paradigm, Management Decision, Vol. 44, Number 3, pp. 423-441.
Panagiotou George (2006), Managerial Cognitions of Competitive Environments: A Strategic Group Analysis, Management Research News, Vol. 29, Number 7, pp. 439-456.
Panagiotou George (2007), Reference Theory: Strategic Groups and Competitive Benchmarking, Management Decision, Vol. 45, Issue 2, pp. 1595-1621.
Panagiotou George (2008), Conjoining Prescriptive and Descriptive Approaches:
Towards an Integrative Framework of Decision Making, Management Decision, Management Decision, Vol. 46, Issue 4, pp. 553-564.
Panagiotou George (2012), Cognition of Competitive Environments: A Strategic Group Analysis, Lap Lambert Academic Publishing, Germany, ISBN: 978-3-659-22558-1.