Marketing Management in Practice
The Marketing Management in Practice unit practises students in developing and implementing marketing plans at an operational level in organisations. A key part of this unit is working within a team to develop the plan and managing teams implementing the plan by undertaking marketing activities and projects. Its aim is to assist students in integrating and applying knowledge from all the units at the Professional Diploma level, particularly as part of a team. This unit also forms the summative assessment for the Professional Diploma level.
- Explain the roles and structure of the marketing function and the nature of relationships with other functions within various types of organisation
- Interpret qualitative and quantitative data and present appropriate and coherent recommendations that lead to effective marketing and business decisions
- Develop marketing objectives and plans at an operational level appropriate to the organisation's internal and external environments
- Use appropriate management techniques to plan and control marketing activities and projects
- Use appropriate techniques to develop, manage and motivate a team so that it performs effectively and delivers required results
- Define measures for, and evaluate the performance of, marketing plans, activities and projects and make recommendations for improvements
