CIM Professional Diploma
This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Certificate level with a future marketing management role in mind. This is also ideal for Graduates new to marketing and need to establish a core understanding quickly.
This qualification is suitable for individuals who have a business or marketing Bachelors or Masters Degree (or equivalent) where a minimum of one third of the credits come from marketing (i.e. 120 credits in Bachelor degrees or 60 credits with Master Degrees) OR experience in a Marketing Management role that has provided potential students with knowledge and competence equivalent to the learning outcomes of the CIM Professional Certificate in Marketing.
This course will enable you to gain the marketing skills you need at an operational level to maximise business opportunities. It will enable you to write an implement a marketing plan and you will gain a professional marketing qualification to help you in career progression.
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| Study Location | Start Dates | Timetables | |||
| Birkbeck College | 01 September 2010 | View Timetable | |||
| Birkbeck College | 22 February 2010 | View Timtable | |||
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The London School of Marketing CIM Professional Diploma in Marketing is assessed as follows:
Module 1: The Marketing Planning Process - Work based assignment involving the preparation of a marketing plan
Module 2: Delivering Customer Value Through Marketing - Three hour unseen examination based on a pre-seen case material
Module 3: Managing Marketing - Work-based assignment
Module 4: Project Management in Marketing - Work-based project requiring an in-depth study of a specific and focused area of business activity
Each level of the CIM programme takes nine months, if studied on a full time basis. All full - time courses start in February and September every year.
