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Catalogue
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Free online course on Retail Marketing

The course ‘Retail Marketing’ applies core marketing principles in a retail context and develops specialist knowledge of the retail industry from a marketing perspective. The course content is designed under 04 lessons which helps you understand the fundamentals of Retail Marketing, the Retail Marketing mix, the Retail Marketing concepts and the Future of Retailing.

You are not required to demonstrate previous experience or knowledge to succeed in this course. As future marketers who are specialised in Retail Marketing it is important to work on novel and hypothetical scenarios and know the required tools and theories to analyse the dynamic global business environment. Such frames the overall aim of this course.

However, remember to build dialogue with your online class mates and share your ideas and understanding of each of the lessons and topics. And please also ensure that each week you complete the assigned tasks and activities to reap the full benefit of this course.

Finally, the summative assessment will consolidate your learning over the 04 weeks which requires you to answer six questions covering the key learning outcomes of this course. The assessment comprises with 02 tasks and you are required to submit a report worth 2,000 words answering all six questions.

 

Learning Outcomes
  • Define and explain retail marketing and its nature including, retail formats, atmospherics, locations and strategies
  • Understand the retail marketing mix, store image, the importance of consumer behaviour and conducting retailer research
  • Identify the competitive strategies in the context of national and international retail trade, including pricing, promotional , brand strategies, service and quality
  • Understand the effects of globalisation on retail marketing, non traditional retailing methods and the future of retail marketing in the competitive environment

How it works

Week One

WEEK 1

Introduction to retail marketing

 

Week Two

WEEK 2

Retail marketing mix

 

Week Three

WEEK 3

Retail marketing concepts

 

Week Four

WEEK 4

The future of retailing

 

Your free course tutor
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Gayani Pathirana

Gayani  is a lecturer and a course leader at LSM, specialised in marketing management field with the experience of eight years in tutoring and supervising. She is a Member of Chartered Institute of Marketing (MCIM) and a Fellow of Higher Education Academy UK. She is a tutor and supervisor for the MBA and MA students of Anglia Ruskin University and University of Northampton studying with LSM.