Peter is director of Solution Zone, a business consultancy specialising in business strategy, marketing and communications skills.  Previously he had  a 26 year career with BP that includes posts in marketing, sales, training, property management and regional network development.  He has also worked as a business adviser providing support and training to SME’s through Business Link. He holds a Doctor of Business Administration, MA in Marketing and the CIM Diploma in Marketing and is a fellow of the Chartered Institute of Marketing.

Peter teaches on London School of Marketing's CIM Professional Postgraduate Diploma evening and weekend programmes, specializing in the Strategic Marketing Decisions and Managing Marketing Performance modules.