Riccardo Brenna
Profile
Riccardo is the Director of Global Head Market Research & Intelligence - Sony Ericson Mobile Communication. He is responsible for the global market research team. He was the Director of Coca-Cola Co. Italy and was in charge of the strategic business planning and ad-hoc research for several international businesses. He was a speaker at ‘the economist conference’, knowledge management in 2004. Riccardo holds a Masters Degree in Social Communication from Catholic University of Milan and Bachelors degree in Political science from the state university of Milan. Riccardo has over 10 years lecturing experience in the areas of marketing research related subjects from London universities. Riccardo teaches Marketing Research and Information on the weekend programmes at Birkbeck College.