Dr. George is a senior lecturer in marketing and strategy and is recognised as one of the world's leading Academic and CIM Professional Postgraduate Diploma lecturers.  Before becoming a lecturer George had over 15 years' experience in senior management positions within the service sector.  He has been external examiner to Sussex University for their marketing programmes. He is a research fellow at the University of Nottingham. 

One of his most recent and substantial contributions includes the Telescopic Observations Matrix, which has recently been published in London Business School's Strategy Review and was submitted for publication in the Strategic Planning and Intelligence Journal.  The TOM Framework is now being used by organisations to shape their strategic thinking and has helped improve the analysis, evaluation and decision making of many postgraduate marketing students. 

Dr. George lectures on the MA Marketing & Innovation as well as Analysis and Evaluation, Strategic Marketing Decisions and Strategic Marketing in Practice modules of London School of Marketing's CIM Professional Postgraduate Diploma Programme.