Darren is a Chartered Marketer with over twelve years’ consumer and business-to-business marketing experience. This spans brand, channel, product and proposition marketing.  This experience was gained at organisations such as the Department of Trade and Industry, Nikon Corporation (Japan), Wanadoo and Orange (UK and Group).  Darren presents at academic and practitioner conferences on brand and other marketing-related issues.

Building on his first class BA (Hon) Business Studies (Nottingham), MA Marketing (Nottingham) and CIM Professional Postgraduate Diploma, Darren also holds a brand marketing PhD from the University of Birmingham. 

As the Managing Consultant at Wavelength Marketing, Darren provides training, consultancy and research to a range of clients. Wavelength Marketing primarily focuses on brand development, strategy and performance.

Darren lectures on Professional and Professional Postgraduate Chartered Institute of Marketing Programmes