After graduating from the John Molson School of Business at Concordia University in Montreal, Celine started her 10-year advertising career in NYC at Publicis. She spent her time there supporting the new business department and eventually managing several spirit brands under the Allied Domecq portfolio, including a 10-city live tour of Midori liqueur.
 

Following that, Celine spent a few years at DDB further developing her account management skills across several Philips electronics divisions, including the corporate brand launch of Sense and Simplicity and the 2006 Cannes Cyber Gold Lion winning campaign, Shave Everywhere.

Her love of strategy and groundbreaking creative lead her to join BBH in 2006 as an Account Director to lead several pieces of business including British Airways and Unilever. She also worked on the highly successful Smirnoff Tea Partay campaign, which was praised as being one of the most successful viral campaigns in history and won the 2007 Cannes Cyber Gold Lion and AICP NEXT Award.

In addition to her agency experience, she has managed various pro-bono branding and fundraising projects, has helped write a TV pilot for a new Discovery Channel show concept and has been a Board Member for VQ Productions, a dance and theater company in NYC. She is passionate about the power of brands and influence of advertising and has lectured at several industry and academic events.

Her vast background has allowed her to develop skills in all forms of traditional and emerging medias and today, Celine is exercising her integrated approach to communications here in London at VCCP, named Marketing Week’s 2009 Agency of the Year.