After reading law at Durham, Adam began his career in a media-dotcom, working with brands like 'The New Statesman' magazine and ' Yougov.co.uk' innovating new media ideas and projects.  Adam later joined ad agency JWT London, working as a research consultant and social/cultural trends analyst.

He then went on to help launch and build strategic brand consultancy, every stone, for WPP. He was involved in a number of new brand launches, brand repositioning and strategic marketing projects for blue chips and start-ups. During this time Adam also completed the CIM Professional Postgraduate Diploma in Marketing, adding strategic marketing understanding to brand understanding.

Adam was then invited to rejoin JWT as a global planner on HSBC, and latterly Shell. For HSBC he helped drive the development of a coherent global brand strategy and roll-out of the 'Points of View' brand campaign, winning 'Best Financial Service Brand Strategy Award' in 2006 and a Marketing Effectiveness Award. In 2006, Adam jumped ship to a boutique creative agency Mother London to work as a creative strategist across a range of FMCG and service brands.  In addition to this Adam advises a number of charity and small brand owners.  Adam teaches Advertising on the CAM Diploma in Marketing Communications programme.