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London School of Marketing - Ebooks

Critical Issues in Business

Critical Issues in Business

This eBook is designed to support students facing the Critical Issues in Business module of the MBA programme awarded by the University of Northampton. It is also a good read for those interested in the art of analysing and resolving critical business issues that arise in today's global landscape. 

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Dissertation and Research Methods Assessment Handbook

Dissertation and Research Methods Assessment Handbook

This assessment handbook is designed to support our Masters in HRM students in preparing for their dissertation. It has divided the entire process of completing a dissertation into elements with each element split into subsections. The theories and concepts pertaining to each sub section have been covered through various illustrations.

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Marketing Design and Innovation Workshop Manual

Marketing Design and Innovation Workshop Manual

Marketing Design and Innovation is a key module in our MBA programme awarded by Anglia Ruskin University. The module investigates stylistic change in taste, fashion and customer need by examining contemporary issues in marketing, design and innovation, including dependency products and services. In order to help our students pass this year's december assessment session we present the "Practice with Workshop" manual. 

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Retail Marketing Assessment Handbook

Retail Marketing Assessment Handbook

Retail marketing is an endlessly fascinating topic, and one which we cover in our BA in Marketing programme. If you’d like to learn more about it, you can download our free eBook today, by fill out the form shown below. 

The comprehensive eBook covers sub-topics such as the retail environment, the retail marketing mix, retail marketing concepts, branding and the future of retailing.

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Organisational Change Management Workshop Manual

Organisational Change Management Workshop Manual

In order to help our students pass their assessments with flying colours we offer highly useful academic resources. The Workshop Manual is one such academic resource. Scroll down to download a free copy of the Organisational Change Management Workshop Manual for the December 2016 assessment session.

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Strategic Management in Action Handbook

Strategic Management in Action Handbook

This month’s fantastic free eBook is ideal for all individuals who want to find out more about Strategic Management. We often read about strategic management theories, but it takes a different skillset to learn how to apply these theories in real life. Our eBook of month, “Strategic Management in Action” can help you here.

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Sustainable Management Futures Assessment Handbook

Sustainable Management Futures Assessment Handbook

This month’s eBook is an interesting read indeed. Based on a module from our BA in Management programme, this eBook introduces readers to the idea of adopting a “forward thinking mind-set” from a number of perspectives, including ethical and entrepreneurial; tolerant and innovative; and responsible and responsive. 

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Undergraduate Major Project Practice with Workshop Manual

Undergraduate Major Project Practice with Workshop Manual

LSM’s free eBook for the month of July features a step by step guide which students can follow when working on a research project. It provides guidance and takes students through the process of developing an appropriate research title, building a strong research proposal and finally completing their dissertation. This eBook also features a frequently asked questions section to provide further assistance to students.

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Strategic Management Analysis Assessment Handbook

Strategic Management Analysis Assessment Handbook

Strategic Management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organisation. This month’s eBook is a good read for managers, executives and all others who would like learn more about strategic management.

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Marketing Consultancy Assessment Handbook

Marketing Consultancy Assessment Handbook

This eBook is specifically designed to help our BA (Hons) in Marketing students pass the "Marketing Consultancy" module. However, it is also a good read for individuals who would like to learn more about Marketing Consultancy.

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