Marketing and Consumer Behaviour
This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.
- Explain the role of the marketing plan and communications plan within
- Understand the marketing planning process and the links between
- Explain the role of marketing communications and how the tools of the
- Develop marketing communication and brand support activities based on
- Explain the importance of developing long term relationships with customers,
- Suggest suitable methods to influence the relationships an organisation has
