This short course is specifically designed for those who have responsibility for developing a marketing plan at a product, brand, or service level. Delegates typically have organisational KPIs and drivers which must be captured in a plan that will need to be executed both internally and with distribution channels or customers. It is likely that you or your organisation is seeking a well developed planning protocol.

Marketing Managers find this course extremely beneficial whether having to prepare a marketing plan for the first time or to review the effectiveness of current plans. Senior Managers will also find this course invaluable when evaluating marketing plans.

Short Course Fee £369 (£442.80 including VAT)

This intensive one day short course examines how marketing strategy can be developed and captured in the marketing plan. Discover what is driving the organisation and how to practically align resources with the opportunities in the marketing environment.

Step-by-step, learn how to produce an effective marketing plan, perform a marketing audit, generate new growth strategies and choose a brand position based on clear competitive advantage. Delegates will also be able to discuss their own organisation’s planning needs and issues and can use the workshop to write their own plan in parallel with the structured activity.

Sanjay is a Marketing Consultant and Lecturer specialising in the telecoms and media sector. He started his career with KPMG as a Strategic Marketing Consultant focussing on strategy and business planning issues, and went on to become Managing Director of Ericsson Business Consulting. He has held Marketing and Sales Directorships with renowned multinationals where he oversaw several global marketing strategies and major product launches. At present, he specialises in implementing business development programmes in the professional services sector.

Sanjay holds an MBA from Cass Business School and currently teaches on Post Graduate and Diploma CIM modules and is a lecturer on MSc Management and Marketing courses.