Who Should Attend?

This workshop is designed for marketers and digital specialists who are responsible for customer communications, engagement and interaction. It will be of particular interest to those who want to build knowledge and skills in mobile marketing and the integration of this with both traditional and digital marketing tools and techniques.

Short Course Fee £369 (£442.80 including VAT)

Mobile marketing and advertising are on the rise, seeming to generate very good results. For example with the mobile internet people click more times on ads. SMS campaigns also demonstrate good promise. While Twitter shows astonishing press coverage and usage uptake.

Dr.Gopal Kutwaroo BScEcon MScEcon Ph.D MCIM

Dr.Kutwaroo is a marketing & management consultant, trainer & university lecturer in the fields of marketing, sales and channel/alliance management at London, Cardiff, Athens, Roehampton & Kent University Business Schools. He has worked with a number of commercial clients including Prudential Europe, Vodafone, Delphi, BAE Systems, KPMG, Royal Mail, Doosan Power Systems, Rolls Royce, BNP Paribas, Canon and Visa Europe to name a few. He has also developed, delivered and assessed university MBA, MSc & Undergraduate programmes in sales and marketing management. Dr.Gopal has been appointed as a member of University of Cardiff Strategy Executive panel, University of Roehampton Executive panel and appointed by the Chartered Institute of Marketing (CIM) as category judge for the British National Marketing Awards 2011.

Dr.Kutwaroo has spent over 16 years in the telecoms & technology industry in a variety of leadership roles in commercial, product, alliance/partnership, marketing, channel and strategy management. At Dell Corporation, he was responsible for building partnership deals with leading global mobile and telecom operators & suppliers to maximise Dell mobile device sales (laptop & smartphone) both direct (online & offline) and through the global retail channels. He was also responsible for attracting inward partner marketing investment from mobile & telco operators and suppliers throughout each major global region (Latin America, Asia Pacific, Japan, Europe, Middle East, Africa, North America) to stimulate regional demand & help offset marketing costs. Before this role, he was the UK & Ireland’s head of channel strategy and marketing for Cisco Systems. Prior roles include heading the Microsoft UK security product marketing business, responsible for developing security channel partner strategy & programmes, building joint value propositions with all major partner types and customer campaign management to enterprise / mid-market / SMB / public sector customers. Before joining Microsoft, he was head of UK industry marketing and proposition development for Siemens AG and prior to this worked in senior product, industry and commercial marketing roles at BT Plc. Global Services.