Principles of Digital Marketing and Social Media - Foundation Level Course
Keeping pace with today’s digital savvy consumer means that you must have command of the latest digital marketing tools and know how to deploy them in your marketing strategy. In order to take advantage of the tremendous power of digital marketing, you need to start with a hands-on approach to give you a plan, the tools and the know-how to make these state of the art marketing tools work for you and your organisation. This short course will give you everything you need to get yourself up to speed in the emerging world of digital marketing.
London School of Marketing’s Principles of Digital Marketing and Social Media course is suitable for those in marketing, marcomms or business development roles, consultants, event managers, stakeholder managers, fundraising managers, small to medium e-business operators, marketing contract managers and even those who are new to the digital marketing arena.
Participants may have no formal marketing training or have traditional marketing experience and are looking to update their skills.
Short Course Fee £369 (£442.80 including VAT)Through a blend of interactive topics and hands-on learning, delegates will explore the world beyond the Internet to better understand and immediately seize the opportunities existing in digital marketing. Our expert trainer will provide methods for effectively using digital data and building loyal digital relationships. Current economic conditions leave zero room for wasting money, this forum will conclude with a session dedicated to creating metrics for effectively measuring the ROI of digitally-centered marketing initiatives.
Dr.Gopal Kutwaroo BScEcon MScEcon Ph.D MCIM
Dr.Kutwaroo is a marketing & management consultant, trainer & university lecturer in the fields of marketing, sales and channel/ alliance management at London, Cardiff, Athens, Roehampton & Kent University Business Schools and has worked with a number of commercial clients including Prudential Europe, Vodafone, Delphi, BAE Systems, KPMG, Royal Mail, Doosan Power Systems, Rolls Royce, BNP Paribas, Canon and Visa Europe. He has also developed, delivered and assessed university MBA, MSc & Undergraduate programmes in sales and marketing management. Dr. Kutwaroo has been appointed as a member of University of Cardiff Strategy Executive panel, University of Roehampton Executive panel and appointed by Chartered Institute of Marketing (CIM) as category judge for the British National Marketing Awards 2011. Dr.Kutwaroo is the key facilitator of London School of Marketing’s Principles of Digital Marketing short course.
Dr.Kutwaroo spent over 16 years in the telecoms & technology industry in a variety of leadership roles in commercial, product, alliance/partnership, marketing, channel and strategy management. At Dell Corporation, he was responsible for building partnership deals with leading global mobile and telecom operators & suppliers to maximise Dell mobile device sales (laptop & smartphone) both direct (online & offline) and through the global retail channels. He was also responsible for attracting inward partner marketing investment from mobile & telco operators and suppliers throughout each major global region (Latin America, Asia Pacific, Japan, Europe, Middle East, Africa, North America) to stimulate regional demand & help offset marketing costs. Before this role, he was the UK & Ireland’s head of channel strategy and marketing for Cisco Systems. Prior roles include heading the Microsoft UK security product marketing business, responsible for developing security channel partner strategy & programmes, building joint value propositions with all major partner types and customer campaign management to enterprise / mid-market / SMB / public sector customers. Before joining Microsoft, he was head of UK industry marketing and proposition development for Siemens AG and prior to this worked in senior product, industry and commercial marketing roles at BT Plc. Global Services.
