Sections
Home  |  Courses  |  Short Courses  |  Marketing Principles for Marketers - Foundation Level Course Send page Send page Print page Print page

Marketing Principles for Marketers - Foundation Level Course

This short course is all about understanding the theory, learning the jargon and discussing the practical applications relating to the exciting world of marketing.

Delegates are likely to be new to marketing, have moved into a marketing role from a non-marketing role in their organisation or have studied marketing/communications or other related disciplines previously, but require a refresher.

Middle and senior management whose organisations are considering moving into a marketing orientation, should also consider this short course.

  • Short Course Fee £369 (£442.80 including VAT)

This intensive one day short course examines the principles that underpin marketing as a philosophy. Discussions specifically include customers, segmentation, positioning, the McKinsey 7S framework, the marketing environment and the importance of communications. These topics are discussed in conjunction with relevant up-to-date case study examples, so that delegates grasp the practical application of the theory. Jargon is decoded and current marketing issues discussed.

View Time Table Book Now

Maran Waran

Maran Waran is an experienced business development and marketing professional with more than 15 years experience at blue chip and SMEs level. During this time, Maran has had roles within key account management, sales management, field training and brand management within both the corporate and public sectors. In the last 5 years, Maran has been involved in training and development, consultancy and is a visiting lecturer for London School of Marketing. Currently, he is working as a business development consultant for various clients.