For Marketing Managers and Marketing Executives who have the following responsibilities;

• Part of a team responsible for setting and executing the CSR agenda
• Involved in the communication of CSR activities
• Managing marketing budgets
• Evaluating marketing campaigns in relation to CSR
• Working with partners to develop long-term sustainable solutions
• A desire and/or need to better understand the CSR landscape

Short Course Fee £449 (£538.80 including VAT)

Corporate social responsibility continues to develop a firm presence in boardroom decision-making, with marketers well positioned to lead the way - you will learn techniques to design a CSR strategy and stakeholder relationships.
Building social and environmental performance into an organisation's core strategy, and developing proactive stakeholder relations to improve brand value and innovation opportunity, as well as minimising risk. Understanding how to respond to social and environmental trends, and how to prioritise and communicate with your stakeholders are key success factors.

Celine Cohen

Celine started her 10-year advertising career in NYC at Publicis. Following that, Celine spent a few years at DDB further developing her account management skills across several Philips electronics divisions, including the corporate brand launch of 'Sense and Simplicity' and the 2006 Cannes Cyber Gold Lion winning campaign,' Shave Everywhere.'

She joined BBH in 2006 as an Account Director working with British Airways and Unilever. She also worked on the highly successful Smirnoff 'Tea Partay' campaign, which was praised as being one of the most successful viral campaigns in history and won the 2007 Cannes Cyber Gold Lion and AICP NEXT Award.

In addition to her agency experience, she has managed various pro-bono branding and fundraising projects, has helped write a TV pilot for a new Discovery Channel show concept and has been a Board Member for VQ Productions, a dance and theatre company in NYC.

Her vast background has allowed her to develop skills in all forms of traditional and emerging media. Today Celine is exercising her integrated approach to communications here in London at VCCP. Among other things, she has been running the CSR initiative of a large telecomm company.