Brand Positioning and Brand Architecture - Intermediate Level Course
The course is specifically designed for marketers who have direct responsibility for a product, brand, service or company that has an interest in either extending or contracting their existing brand portfolio. Are you considering a brand extension? Do you fear you have too many brands? Are you worried your current Brand Positioning and Brand Architecture is incorrect and limiting the success of your organisation? Are you about to merge or acquire a new company or brand into your group? If any of the above apply, then this will be a valuable workshop for you.
- Short Course Fee £399 (£478.80 including VAT)
This one-day short course will help you to better manage your brand portfolio. There are two key topics in Brand Positioning and Brand Architecture. Firstly, the general ability to design your portfolio of brands in the correct way so that each gets the maximum support and strategic advantage.
Secondly, you will gain insight into which brands in your portfolio are actually necessary. Most companies have too many brands and this course will help you to decide which brands you need to remove from your portfolio, and show you a variety of ways to achieve this goal.
Dr.P.George
Dr.George is a senior lecturer in marketing and strategy and is recognised as one of the world's leading Academic and CIM Professional Postgraduate Diploma lecturers. Before becoming a lecturer Dr.George had over 15 years' experience in senior management positions within the service sector. He has been external examiner to Sussex University for their marketing programmes. He is a research fellow at the University of Nottingham.
One of his most recent and substantial contributions includes the Telescopic Observations Matrix, which has recently been published in London Business School's Strategy Review and was submitted for publication in the Strategic Planning and Intelligence Journal. The TOM Framework is now being used by organisations to shape their strategic thinking and has helped improve the analysis, evaluation and decision making of many postgraduate marketing students.
Dr.George lectures on the MA Marketing & Innovation as well as Analysis and Evaluation, Strategic Marketing Decisions and Strategic Marketing in Practice modules of London School of Marketing's CIM Professional Postgraduate Diploma Programme.
