• WHO SHOULD ATTEND
• Marketers and advertising students or marketing professionals responsible for communicating with target audiences and managing customer relationships, including those who:
• Are relatively new to marketing or have moved into a marketing role from a non-marketing role
• Have studied marketing or other related disciplines previously and wish to look at the ways advertising is affecting their brand reputation
• Interested in discussing and evaluating ethical issues related to the practice of marketing and how this can improve brand value
• Short Course Fee £399 (£478.80 including VAT)

Ethics are defined as a collection of principles of right conduct that shape the decisions people or organisations make. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs to marketing decisions, and making this part of an organisations behaviour and practice.

Very few marketing courses question the impact advertising can have, and the role it plays within society.  When is advertising unethical, how honest does advertising need to be, and how far should advertisers go to persuade their audience to buy? 

Marcie MacLellan

Marcie MacLellan is a senior marketer with over 12 years experience.  She is the founder of a niche advertising agency based in Canada and the UK, and counts world-recognised brands such as Coke, Sony and Dell among its clientele. She has published over 300 business articles, has been a scriptwriter and producer for films airing in the UK, the US and Canada and has contributed to the books ‘Whole-Being Retail Branding’ and ‘What Canadians Think.’ A lecturer since 2001, she has also led corporate workshops for a wide range of professional organisations. She holds an MA in Screenwriting and Production, and a BA in Journalism.