For Marketing Professionals including Marketing Coordinators, Marketing Trainees & Marketing Executives, who may have the following responsibilities; 

• Working with creative agencies
• Writing communications briefs
• Communicating with target audiences and managing customer relationships
• Arranging for the effective distribution of marketing materials
• Developing new marketing strategies
• Managing marketing budgets
• Evaluating advertising campaigns
• Monitoring competitor creative activities

Short Course Fee £399 (£478.80 including VAT)

Facilitator: Celine Cohen

Celine started her 10-year advertising career in NYC at Publicis. Celine then spent a few years at DDB further developing her account management skills across several Philips electronics divisions, including the corporate brand launch of 'Sense and Simplicity' and the 2006 Cannes Cyber Gold Lion winning campaign, 'Shave Everywhere.'

She joined BBH in 2006 as an Account Director for large corporations including British Airways and Unilever. She also worked on the highly successful Smirnoff 'Tea Partay' campaign, which was praised as being one of the most successful viral campaigns in history and won the 2007 Cannes Cyber Gold Lion and AICP NEXT Award.

In addition to her agency experience, she has managed various pro-bono branding and fundraising projects, has helped write a TV pilot for a new Discovery Channel show concept, and has been a Board Member for VQ Productions, a dance and theatre company in NYC.

Her extensive advertising background has allowed her to develop skills in all forms of traditional and emerging media. Today Celine is exercising her integrated approach to communications here in London at VCCP. Among other thing she has been running the CSR initiative for a large telecomm company.