Introduction to Web Analytics
Marketers such as Marketing Assistants, Marketing Executives, Account Executives, Marketing Managers and anyone interested in understanding their website statistics.
Tarun Shaunak
Tarun Shaunak is a consultant, trainer and marketing strategist for Digital Marketing and Marketing Communications. He has extensive experience working across multiple sectors in both a client side and agency capacity, including John Guest Engineering, Budget Rent-a-Car, The Chartered Institute of Marketing and The CAM Foundation to name a few. He has developed effective integrated campaigns for new and existing products, utilising marketing channels such as Social Media, Website Development, Mobile Marketing, Corporate Sponsorship, Cost per Click (CPC) Advertising, Mobile App Development and Search Engine Optimisation (SEO). He is also a thought leader within the field of marketing metrics and analytics.