Marketing in Practice
The Marketing in Practice unit is the application of marketing in context and also forms the summative assessment for the Professional Certificate in Marketing. Students will be expected to be conversant with the content of the other 3 units at the Professional Certificate Level before undertaking this unit.
- Collect relevant data from a variety of secondary information sources
- Analyse and interpret written, visual and graphical data
- Devise appropriate visual and graphical means to present marketing data
- Make recommendations based on information obtained from multiple sources
- Evaluate and select media and promotional activities appropriate to the organisation’s objectives and status and to its marketing context
- Calculate and justify budgets for marketing mix decisions
- Develop relationships inside and outside the organisation
- Apply planning techniques to a range of marketing tasks and activities
- Undertake basic marketing activities within an agreed plan and monitor and report on progress
- Gather information for, and evaluate marketing results against, financial and other criteria
