| Overview | | Who Should Attend? | | What's Included? | | Module Synopsis | | Fee Summary | | Timetable |
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This programme is designed for graduates of any discipline holding a Postgraduate Diploma and relevant work experience, and wanting to pursue a career in Marketing and strategic marketing management.
As an ambitious and driven student, you would have already gained some valuable marketing experience to bring to the programme. This Masters degree course aims to broaden your existing knowledge about marketing and supplement your work experience with contemporary skills and concepts marketing managers need to become successful professionals in their field. In this course, you will improve your strategic decision making skills and develop your understanding of international marketing strategy.
The focus of the award is on developing your ability to find and exploit unique and innovative marketing strategies that would empower you to not only respond to rapid changes in the market, but to also anticipate and even influence these changes that are crucial for the competitive strength and profitability of employers.
At London School of Marketing you will not simply learn about marketing management - you will practice it.
The research element of the programme will enable you to investigate an international marketing problem currently affecting a company or industry of your choice, design an innovative solution to this problem and critically analyse how the implementation of the solution has impacted the company. This will enable you to explore how theory relates to practice.
About Anglia Ruskin University:
Students benefit from great employability prospects. 90.4% of graduates are in employment or further study 6 months after graduating, making Anglia Ruskin University the second only to the University of Cambridge in the East of England.
Your course is designed to be not only relevant to the needs of industry and the professions, but also engaging and stimulating with the emphasis on the acquisition of practical skills.
Anglia Ruskin University has over 30,000 students, and are one of the largest universities in the East of England.
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The MA in Marketing and Innovation is designed to enhance the potential of those applicants currently in employment and ready to enter a marketing management role, or for those currently in a marketing role ready to move into a more senior strategic management position.
The contemporary focus of this marketing Masters degree programme will ensure that graduates are equipped with unique and powerful skills that will truly add value to the day-to-day activities of a marketing professional.
Typical Entry Requirements:
- UK Bachelor’s degree or equivalent and two years managerial experience
OR; five years managerial experience (evaluated on a case-by-case basis)
- Level 7 Postgraduate Diploma*
OR; Applicants without a Level 7 Diploma but holding significant managerial experience will be considered for Advanced Entry on a case-by-case basis.
- A good command of English (IELTS 6.0 or equivalent for students requiring a Tier 4 visa)
*Applicants holding the ABP Level 7 Postgraduate Diploma in Business & Marketing Strategy or the CIM Level 7 Professional Postgraduate Diploma in Marketing will be eligible for direct entry to the MA in Marketing and Innovation (Top up).
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The following is included for all study modes:
- Course materials that include structured lecture notes, practical applications giving real world examples, and case studies that challenge you to apply your knowledge
- Assessment materials via our Integrated Modular Study System (IMSS) E Learning Platform
- LS Online Community to keep in touch and share with fellow students online
- A comprehensive e-library that contains recommended study texts and reference books available for online reading
- Keynote market reports, providing industry reports, financial analysis and company information
- Two Complimentary digital publications to support your revision
The following is also included dependent on your study mode:
Lecture based studies
- Induction upon course commencement
- Face-to-face lecturing per module
- One-to-one supervision for all Major Project modules
Online learning studies
- Welcome webinar upon course commencement
- Online webinars for assignment/exam workshops
- A dedicated one-to-one tutor is assigned to provide comprehensive support throughout the course
|
Module Synopsis
By the end of this qualification you will be able to:
- Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments. You will develop practical research and analytical capabilities in the context of market-driven strategy, particularly in the formulation of value propositions in provider-consumer relationships.
- Review, modify and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective, and to assess critically market-sourced data and information from a variety of organisations and use this for strategic marketing decision making. There is the opportunity to examine a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth and to develop intellectual mastery in the area of marketing management and innovation
Organisational Resources Management
In this module, course participants will be introduced to various approaches to human resource management used to aid the development of business strategy, with particular emphasis on understanding the need to establish appropriate alignment between an organisation’s corporate strategy and objectives, and its human resource strategy. Candidates will be given the opportunity to design human resource strategies for organisations confronting mergers, acquisitions, strategic alliances and joint ventures.
In addition, the contribution of marketing planning to the processes of strategy development is explored. On a practical dimension, candidates will be encouraged to implement marketing plans and apply portfolio models to the analysis of markets and competitors.
In order to analyse the linkages between marketing and operations in manufacturing, service and not-for-profit organisations, candidates will learn how to differentiate appropriate marketing strategies and evaluate approaches to matching operations capacity to demand through manufacturing technology, cost management, quality etc.
Finally, candidates will analyse and evaluate current technologies and their use as a platform for e-marketing and e-commerce, and the use of database marketing and data mining in focusing marketing operations.
By the end of this module, you should be able to:
- Critically evaluate, appraise and analyse the management of human resources to aid the development of business strategy within an organisation
- Critically evaluate strategies for people recruitment, retention, training, learning and development which maximise the skills and contributions of people
- Critically appraise strategies for positive employee relations, performance management and reward
- Understand and critically appraise the importance of marketing within the development of business plans and strategies
Assessment:
The module will be assessed by a 5,000 word assignment.
Management of Financial Resources and Planning
In this module, course participants will explore methods, by which resources are allocated and controlled effectively and efficiently within strategic implementation (such as budgeting, measurement, and control systems), evaluate strategic investment opportunities and financially appraise alternative strategic proposals and critically debate the tensions between financial and strategic objectives.
The role and importance of the international financial environment and financial markets will be evaluated along with a range of international investment decisions available to multinationals and overseas subsidiaries.
On a practical note, candidates will learn how to prepare and present strategic management accounting information, prepare and utilise risk management reports and apply techniques for evaluating environmental risk.
By the end of this module, you should be able to:
- Critically consider the impact that resource decisions have both internally and externally on an organisation‘s performance and effectiveness
- Critically evaluate, appraise and analyse financial data, techniques and tools to aid decision-making in business strategy and planning
- Evaluate, appraise and analyse international aspects of financial strategy
- Identify and critically assess the management and performance of tangible and intangible resources in business strategy and planning
- Critically evaluate and appraise contemporary management accounting methodology to support the effective management and control of resources
- Analyse the risks attached to environmental change, the consequences and appropriate responses
- Critically appraise the importance of communication for information providers in organisations and appraise and develop your own communication skills
Assessment:
The module will be assessed by a 5,000 word assignment.
Strategic Business Management and Planning
This module emphasises the need for strategic business management and planning in a global environment. Course participants will develop their tactical and operational decision-making skills by investigating the different levels of strategy and their relationship with tactical and operational decision-making. Using real-life examples of modern day organisations, candidates will learn how to critically appraise the use of practical concepts and models while evaluating theories supporting the relevance and value of an organisation’s vision, mission and objectives.
After completing this programme, candidates will have a true appreciation of the impact of the increasingly competitive global environment and the need for innovation and entrepreneurship in organisations.
By the end of this module, you should be able to:
- Critically assess the nature, scope and need for strategic business management and planning in international profit and not-for-profit organisations
- Critically evaluate classic and contemporary models, concepts and tools in business strategy and planning
- Appraise processes by which organisations identify their goals and values
- Critically analyse the impact of political, economic, social, technological, environmental and legal factors on an organisation
- Identify the key forces that represent both opportunities and threats to organisations whether for profit or not-for-profit
- Critically evaluate the strategy process for an organisation to achieve competitive advantage
Assessment:
The module will be assessed by a 5,000 word assignment.
Research Methods for Managers
This module provides course participants with the appropriate knowledge, skills and abilities they will need to effectively carry out a piece of small scale business/management research. A particular emphasis will be placed upon developing individuals towards their workplace based Masters dissertation / project. A focus is given to the specific issues faced by managers and researchers when carrying out research in an organisational setting.
These will include the philosophical aspects of enquiry in social settings, operating in political contexts, negotiating access to key individuals and data, and meeting the research outcomes expected by multiple organisational stakeholders. Consequently, this module will focus on providing individuals with the skills necessary to meet these challenges and therefore effectively plan, carry out and report upon their Masters level dissertation/project.
One of the main focuses for the design of this module has been the further development of relevant employability and professional skills. Such skills are implicit in the learning outcomes.
By the end of this module, you should be able to:
- Demonstrate a critical understanding of the different approaches to research used in business / management and the social sciences
- Identify and justify decisions regarding their chosen topic, research questions and research methodology
- Synthesise and critically evaluate the current theoretical and methodological developments in their chosen field of study, making clear their own contributions to this body of work
- Demonstrate the required skills and abilities needed to successfully plan, organise, undertake and communicate the findings of a piece of small scale business/management research
Assessment:
The module will be assessed by a 5,000 word assignment.
Major Project
In order to obtain a Masters degree you must prepare, submit, and pass a dissertation. Apart from this regulation requirement there are a number of reasons why the dissertation is a very important part of your studies. The dissertation allows you an opportunity to demonstrate, at an advanced level, several important intellectual and practical skills. These skills are valued by employers and as the dissertation is your own work it is proof that you have mastered them. In fact, sometimes your dissertation will help you to obtain an interview or find the position you want.
The dissertation is not a taught module and this means that the research and writing up of your findings is very much an individual effort that allows you to demonstrate both organisational and time management skills. You will have further honed your research skills and techniques and deepened your understanding of at least one major area of business and/or business related areas. Other high level skills which will be developed and improved include evaluation, synthesis, and critical thinking. Finally, a well-written dissertation enables you to demonstrate communication and presentation skills.
By the end of this module, you should be able to:
- With reference to a chosen significant and complex area for enquiry, establish a method for investigation/exploration of key concepts, models and principles
- Critically evaluate complex issues from a variety of viewpoints
- Develop effective arguments to support relevant conclusions
- Critically justify and rigorously apply appropriate methodologies, techniques and practical strategies; being sensitive to the context
- Where appropriate, formulate solutions to business or management problems in discussion with peers, clients, mentors and others
- Reflect critically on the process and outcomes of the investigation/enquiry
Assessment:
The module will be assessed by a 15,000 word research report. You will be assigned a supervisor to guide you through your project and make sure you are on the right track. |
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ENROL:
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| Overview | | Who Should Attend? | | What's Included? | | Module Synopsis | | Fee Summary | | Timetable |
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Build on your understanding of strategic marketing to include design and innovation, and appreciate the practical value of these frameworks in a range of strategic business situations.
You will achieve a respected academic qualification awarded by Anglia Ruskin University, studying for just two extra modules beyond your CIM Professional Postgraduate Diploma in Marketing or ABP Postgraduate Diploma in Business and Marketing Strategy.
About Anglia Ruskin University:
Students benefit from great employability prospects. 90.4% of graduates are in employment or further study six months after graduating, making Anglia Ruskin University the second only to the University of Cambridge in the East of England.
Your course is designed to be not only relevant to the needs of industry and the professions, but also engaging and stimulating with the emphasis on the acquisition of practical skills.
Anglia Ruskin University has over 30,000 students, and are one of the largest universities in the East of England.
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This course is appropriate for those who wish to take up managerial positions in private and public sector organisations in a wide range of roles. This programme is designed for recent graduates with a recognised honours degree, those without an undergraduate degree who have five or more years of managerial experience, or students who have obtained a CIM Postgraduate Diploma or an ABP Postgraduate Diploma in Business and Marketing.
Typical Entry Requirements:
- UK Bachelors degree or equivalent and two years managerial experience
OR; five years managerial experience (evaluated on a case-by-case basis)
- A good command of English (IELTS 6.0 or equivalent for students requiring a Tier 4 visa)
- One of the below Access Qualifications:
- ABP Level 7 Postgraduate Diploma in Business and Marketing Strategy
- CIM Level 7 Professional Postgraduate Diploma in Marketing
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The following is included for all study modes:
- Course materials that include structured lecture notes, practical applications giving real world examples, and case studies that challenge you to apply your knowledge
- Assessment materials via our Integrated Modular Study System (IMSS) E Learning Platform
- LS Online Community to keep in touch and share with fellow students online
- A comprehensive e-library that contains recommended study texts and reference books available for online reading
- Keynote market reports, providing industry reports, financial analysis and company information
- Two Complimentary digital publications to support your revision
The following is also included dependent on your study mode:
Lecture based studies
- Induction upon course commencement
- Face-to-face lecturing per module
- One-to-one supervision for all Major Project modules
Online learning studies
- Welcome webinar upon course commencement
- Online webinars for assignment/exam workshops
- A dedicated one-to-one tutor is assigned to provide comprehensive support throughout the course
|
By the end of this course, you should be able to:
- Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments
- Develop practical research and analytical capabilities in the context of market-driven strategy, particularly in the formulation of value propositions in provider-consumer relationships
- Review, modify and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective, and to assess critically market-sourced data and information from a variety of organisations and use this for strategic marketing decision making
- Examine a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth and to develop intellectual mastery in the area of marketing management and innovation
Modules for this course include:
Research Methods for Managers
This module provides course participants with the appropriate knowledge, skills and abilities they will need to effectively carry out a piece of small scale business/management research. A particular emphasis will be placed upon developing individuals towards their workplace based Masters dissertation/project.
A focus is given to the specific issues faced by managers and researchers when carrying out research in an organisational setting. These will include the philosophical aspects of enquiry in social settings, operating in political contexts, negotiating access to key individuals and data, and meeting the research outcomes expected by multiple organisational stakeholders.
Consequently, this module will focus on providing individuals with the skills necessary to meet these challenges and therefore effectively plan, carry out and report upon their Masters level dissertation/project.
One of the main focuses for the design of this module has been the further development of relevant employability and professional skills. Such skills are implicit in the learning outcomes.
By the end of this module, you should be able to:
- Demonstrate a critical understanding of the different approaches to research used in business/management and the social sciences
- Identify and justify decisions regarding their chosen topic, research questions and research methodology
- Synthesise and critically evaluate the current theoretical and methodological developments in their chosen field of study, making clear their own contributions to this body of work
- Demonstrate the required skills and abilities needed to successfully plan, organise, undertake and communicate the findings of, a piece of small scale business/management research
Assessment:
The module will be assessed by a 5,000 word assignment.
Major Project
In order to obtain a Masters degree you must prepare, submit, and pass a dissertation. Apart from this regulation requirement there are a number of reasons why the dissertation is a very important part of your studies. The dissertation allows you an opportunity to demonstrate, at an advanced level, several important intellectual and practical skills.
These skills are valued by employers and as the dissertation is your own work it is proof that you have mastered them. In fact, sometimes your dissertation will help you to obtain an interview or find the position you want.
The dissertation is not a taught module and this means that the research and writing up of your findings is very much an individual effort that allows you to demonstrate both organisational and time management skills.
You will have further honed your research skills and techniques and deepened your understanding of at least one major area of business and/or business related areas. Other high level skills which will be developed and improved include evaluation, synthesis, and critical thinking. Finally, a well-written dissertation enables you to demonstrate communication and presentation skills.
By the end of this module, you should be able to:
- With reference to a chosen significant and complex area for enquiry establish a method for investigation/exploration of key concepts, models and principles
- Critically evaluate complex issues from a variety of viewpoints
- Develop effective arguments to support relevant conclusions
- Critically justify and rigorously apply appropriate methodologies, techniques and practical strategies; being sensitive to the context
- Where appropriate formulate solutions to business or management problems in discussion with peers, clients, mentors and others
- Reflect critically on the process and outcomes of the investigation/ enquiry
Assessment:
The module will be assessed by a 15,000 word research report. You will be assigned a supervisor to guide you through your project and make sure you are on the right track.
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ENROL:
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| Overview | | Who Should Attend? | | What's Included? | | Module Synopsis | | Fee Summary | | Timetable |
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As an ambitious and driven student, you will have no doubt learned a lot from your education and work experience, but have you learned enough to take the next step? An MBA is the perfect way to enhance those management and leadership skills that could enable you to enter more senior positions, pursue exciting new opportunities and increase your earning potential, opening up the international job market to you.
The MBA will develop your critical thinking and strategic decision making skills. The programme is designed to improve and develop your existing skills to broaden your understanding of business strategy by exposing you to key aspects of decision making and showing you how it all fits together at global stage.
You may have considerable experience in one specific functional area, such as Marketing, or you may have had a more varied role, perhaps in running a small business where you developed some understanding over a range of business activities.
Either way, our MBA will update your management toolkit and give you a broader, stronger profile to enhance your career prospects. Critically, we take a strategic perspective on business and management that helps you develop the skills to contribute to major business decisions organisations have to make.
The MBA is not just an academic course. Our experienced lecturers, personal tutors and support staff will bring into the classroom practical real-life business problems and issues for you to work on and solve, thus enhancing your understanding of how a business works.
At London School of Marketing you will not simply learn about management, you will practice it!
This course will enable you to:
- Develop your existing skills and knowledge to management level
- Apply your learning to actual business situations
- Gain a strategic perspective on business
About Anglia Ruskin University:
Students benefit from great employability prospects. 90.4% of graduates are in employment or further study six months after graduating, making Anglia Ruskin University the second only to the University of Cambridge in the East of England.
Your course is designed to be not only relevant to the needs of industry and the professions, but also engaging and stimulating with the emphasis on the acquisition of practical skills.
Anglia Ruskin University has over 30,000 students, and are one of the largest universities in the East of England.
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This MBA is designed for those ready to make the jump into more management orientated roles within their workplace. Applicants are welcomed from any discipline and from a wide range of job roles.
In fact, many entrants to an MBA are science or technology graduates wishing to gain the skills needed to enter into a leadership position in their industry, so it is not necessary that you have studied business or management before.
An MBA helps to equip you for a range of career opportunities in both general management and specialist functions. Skills developed can be applied in any industry, but typical MBA careers include accountancy and finance, general administration, banking and investments, education, and human resource management, etc.
Entry Requirements:
- UK Bachelor’s degree or equivalent and two years managerial experience OR at least five years managerial experience (evaluated on an individual basis)
- Level 7 Postgraduate Diploma* OR applicants without a Level 7 Diploma but holding significant managerial experience will be considered for Advanced Entry on a case-by-case basis
- A good command of English (IELTS 6.0 or equivalent for students requiring a Tier 4 visa)
*Applicants holding the ABP Level 7 Postgraduate Diploma in Business, ABE Postgraduate Diploma in Business Management or Edexcel Level 7 Advanced Diploma in Management Studies will be eligible for direct entry to the MBA Top-Up.
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The following is included for all study modes:
- Course materials that include structured lecture notes, practical applications giving real world examples, and case studies that challenge you to apply your knowledge
- Assessment materials via our Integrated Modular Study System (IMSS) E Learning Platform
- LS Online Community to keep in touch and share with fellow students online
- A comprehensive e-library that contains recommended study texts and reference books available for online reading
- Keynote market reports, providing industry reports, financial analysis and company information
- Two complimentary digital publications to support your revision
The following is also included dependent on your study mode:
Lecture based studies
- Induction upon course commencement
- Face-to-face lecturing per module
- One-to-one supervision for all Major Project modules
Online learning studies
- Welcome webinar upon course commencement
- Online webinars for assignment/exam workshops
- A dedicated one-to-one tutor is assigned to provide comprehensive support throughout the course
|
Module Synopsis
By the end of this qualification, you will be able to:
- Apply your management skills to help your organisation meet the evolving challenges of the 21st century business environment
- Demonstrate key competencies, including leadership, decision-making, organisational transformation, and innovation to a senior level
- Apply key knowledge, understanding and skills to better manage complex organisational issues in a changing and challenging climate
Modules for this course include:
Organisational Resources Management
In this module, course participants will be introduced to various approaches to human resource management used to aid the development of business strategy, with particular emphasis on understanding the need to establish appropriate alignment between an organisation’s corporate strategy and objectives, and its human resource strategy. Candidates will be given the opportunity to design human resource strategies for organisations confronting mergers, acquisitions, strategic alliances and joint ventures.
In addition, the contribution of marketing planning to the processes of strategy development is explored. On a practical dimension, candidates will be encouraged to implement marketing plans and apply portfolio models to the analysis of markets and competitors.
In order to analyse the linkages between marketing and operations in manufacturing, service and not-for-profit organisations, and candidates will learn how to differentiate appropriate marketing strategies and evaluate approaches to matching operations capacity to demand through manufacturing technology, cost management, quality etc.
Finally, candidates will analyse and evaluate current technologies and their use as a platform for e-marketing and e-commerce, and the use of database marketing and data mining in focussing marketing operations.
By the end of this module, you should be able to:
Critically evaluate, appraise and analyse the management of human resources to aid the development of business strategy within an organisation.
- Critically evaluate strategies for people recruitment, retention, training, learning and development which maximise the skills and contributions of people
- Critically appraise strategies for positive employee relations, performance management and reward
- Understand and critically appraise the importance of marketing within the development of business plans and strategies
Assessment:
The module will be assessed by a 5,000 word assignment.
Management of Financial Resources and Planning
In this module, course participants will explore methods, by which resources are allocated and controlled effectively and efficiently within strategic implementation (such as budgeting, measurement, and control systems), evaluate strategic investment opportunities and financially appraise alternative strategic proposals and critically debate the tensions between financial and strategic objectives.
The role and importance of the international financial environment and financial markets will be evaluated along with a range of international investment decisions available to multinationals and overseas subsidiaries.
On a practical note, candidates will learn how to prepare and present strategic management accounting information, prepare and utilise risk management reports and apply techniques for evaluating environmental risk.
By the end of this module, you should be able to:
- Critically consider the impact that resource decisions have both internally and externally on an organisation‘s performance and effectiveness
- Critically evaluate, appraise and analyse financial data, techniques and tools to aid decision-making in business strategy and planning
- Evaluate, appraise and analyse international aspects of financial strategy
- Identify and critically assess the management and performance of tangible and intangible resources in business strategy and planning
- Critically evaluate and appraise contemporary management accounting methodology to support the effective management and control of resources
- Analyse the risks attached to environmental change, the consequences and appropriate responses
- Critically appraise the importance of communication for information providers in organisations and appraise and develop your own communication skills
Assessment:
The module will be assessed by a 5,000 word assignment.
Strategic Business Management and Planning
This module emphasises the need for strategic business management and planning in a global environment. Course participants will develop their tactical and operational decision-making skills by investigating the different levels of strategy and their relationship with tactical and operational decision-making. Using real-life examples of modern day organisations, candidates will learn how to critically appraise the use of practical concepts and models while evaluating theories supporting the relevance and value of and organisation’s vision, mission and objectives.
After completing this programme, candidates will have a true appreciation for the impact of the increasingly competitive global environment and the need for innovation and entrepreneurship in organisations.
By the end of this module, you should be able to:
- Critically assess the nature, scope and need for strategic business management and planning in international profit and not-for-profit organisations
- Critically evaluate classic and contemporary models, concepts and tools in business strategy and planning
- Appraise processes by which organisations identify their goals and values
- Critically analyse the impact of political, economic, social, technological, environmental and legal factors on an organisation
- Identify the key forces that represent both opportunities and threats to organisations whether for profit or not-for-profit
- Critically evaluate the strategy process for an organisation to achieve competitive advantage
Assessment:
The module will be assessed by a 5,000 word assignment.
Marketing Design and Innovation
Module Description:
The module investigates stylistic change in taste, fashion and customer need by examining contemporary issues in marketing, design and innovation, including dependency products and services.
Marketing principles of product and service design, functionality and purpose, customer perception, value and branding extend to the consideration of patenting ideas, design registration, trade marking and intellectual property. The module also looks at the influence of marketing communications on demand.
The design process is then examined from the customer perspective, involving new product development, life cycle, and the importance of design in enhancing competitiveness.
Finally, the module investigates current developments in design and product/service innovation and the introduction of mass customisation in global markets.
By the end of this module, you should be able to:
- Identify and critically evaluate the main characteristics of product and service design, and innovation from the marketing perspective
- Distinguish between the key characteristics of the design process in the context of stylistic change, fashion and consumer taste, including the nature of design management and the importance of design and innovation in enhancing competitiveness
- Critically appraise the importance of patenting ideas, design registration, trade marking and intellectual property on new products and services
- Critically examine compelling organisational theories and alternative theoretical frameworks around the study of organisations
Assessment:
The module will be assessed by a 5,000 word assignment.
Research Methods for Managers
This module provides course participants with the appropriate knowledge, skills and abilities they will need to effectively carry out a piece of small scale business/management research. A particular emphasis will be placed upon developing individuals towards their workplace based Masters dissertation/project. A focus is given to the specific issues faced by managers and researchers when carrying out research in an organisational setting.
These will include the philosophical aspects of enquiry in social settings, operating in political contexts, negotiating access to key individuals and data, and meeting the research outcomes expected by multiple organisational stakeholders. Consequently, this module will focus on providing individuals with the skills necessary to meet these challenges and therefore effectively plan, carry out and report upon their Masters level dissertation/project.
One of the main focuses for the design of this module has been the further development of relevant employability and professional skills. Such skills are implicit in the learning outcomes.
By the end of this module, you should be able to:
- Demonstrate a critical understanding of the different approaches to research used in business/management and the social sciences
- Identify and justify decisions regarding their chosen topic, research questions and research methodology
- Synthesise and critically evaluate the current theoretical and methodological developments in their chosen field of study, making clear their own contributions to this body of work
- Demonstrate the required skills and abilities needed to successfully plan, organise, undertake and communicate the findings of, a piece of small scale business/management research
Assessment:
The module will be assessed by a 5,000 word assignment.
Major Project
In order to obtain a Masters degree you must prepare, submit, and pass a dissertation. Apart from this regulation requirement there are a number of reasons why the dissertation is a very important part of your studies. The dissertation allows you an opportunity to demonstrate, at an advanced level, several important intellectual and practical skills. These skills are valued by employers and as the dissertation is your own work it is proof that you have mastered them. In fact, sometimes your dissertation will help you to obtain an interview or find the position you want.
The dissertation is not a taught module and this means that the research and writing up of your findings is very much an individual effort that allows you to demonstrate both organisational and time management skills. You will have further honed your research skills and techniques and deepened your understanding of at least one major area of business and/or business related areas. Other high level skills which will be developed and improved include evaluation, synthesis, and critical thinking. Finally, a well-written dissertation enables you to demonstrate communication and presentation skills.
By the end of this module, you should be able to:
- With reference to a chosen significant and complex area for enquiry establish a method for investigation / exploration of key concepts, models and principles
- Critically evaluate complex issues from a variety of viewpoints
- Develop effective arguments to support relevant conclusions
- Critically justify and rigorously apply appropriate methodologies, techniques and practical strategies; being sensitive to the context
- Where appropriate formulate solutions to business or management problems in discussion with peers, clients, mentors and others
- Reflect critically on the process and outcomes of the investigation/enquiry
Assessment:
The module will be assessed by a 18,000 word research report. You will be assigned a supervisor to guide you through your project and make sure you are on the right track. |
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ENROL:
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| Overview | | Who Should Attend? | | What's Included? | | Module Synopsis | | Fee Summary | | Timetable |
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As an ambitious and driven student, you will bring to the programme your work experience. This might be from a functional role, for example in marketing or HRM, or a profession such as law or accounting. In either case, you will have a considerable depth of experience in one specific area.
This MBA will help you to gain a broader understanding of business by exposing you to key aspects of it and showing you how it all fits together.
Conversely, you might have had a more varied role, perhaps in running a small business, where you have some understanding over a range of business activities, but need help in developing your existing business knowledge further.
In both cases our MBA will update your management toolkit and give you a broader stronger profile to enhance your career. Critically, we take a strategic perspective on business and management that helps you develop the skills to contribute to major business decisions organisations have to make about their future.
The MBA is not just an academic course. Tutors will bring into the classroom practical real-life business problems for you to work on and solve, thus enhancing your understanding of how a business works.
At London School of Marketing you will not simply learn about management, you will practice it!
This course will enable you to:
- Develop your existing skills and knowledge to management level
- Apply your learning to actual business situations
- Gain a strategic perspective on business
About Anglia Ruskin University:
Students benefit from great employability prospects. 90.4% of graduates are in employment or further study six months after graduating, making Anglia Ruskin University the second only to the University of Cambridge in the East of England.
Your course is designed to be not only relevant to the needs of industry and the professions, but also engaging and stimulating with the emphasis on the acquisition of practical skills.
Anglia Ruskin University has over 30,000 students, and are one of the largest universities in the East of England.
|
This MBA is designed for those ready to make the jump into more management orientated roles within their workplace. Applicants are welcomed from any discipline and from a wide range of job roles.
Many entrants to an MBA have a science or technology qualification so it is not necessary that you have studied business or management before.
An MBA helps to equip you for a range of career opportunities in both general management and specialist functions. Typical MBA careers include accountancy, administration, banking, education, finance, human resource management, etc.
Entry Requirements
- UK bachelor’s degree and two years managerial work experience or equivalent OR five years of managerial work experience (considered on an individual basis)
- A good command of English, (IELTS 6.0 or equivalent for students requiring a Tier 4 visa)
- Applicants will also need one of the access qualifications listed below to obtain entry to the MBA (Top-up):
- ABP Postgraduate Diploma in Business Management
- ABE Postgraduate Diploma in Business Management
- Edexcel Advanced Postgraduate Diploma
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The following is included for all study modes:
- Course materials that include structured lecture notes, practical applications giving real world examples, and case studies that challenge you to apply your knowledge
- Assessment materials via our Integrated Modular Study System (IMSS) E Learning Platform
- LS Online Community to keep in touch and share with fellow students online
- A comprehensive e-library that contains recommended study texts and reference books available for online reading
- Keynote market reports, providing industry reports, financial analysis and company information
- Two complimentary digital publications to support your revision
The following is also included dependent on your study mode:
Lecture based studies
- Induction upon course commencement
- Face-to-face lecturing per module
- One-to-one supervision for all Major Project modules
Online learning studies
- Welcome webinar upon course commencement
- Online webinars for assignment/exam workshops
- A dedicated one-to-one tutor is assigned to provide comprehensive support throughout the course
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By the end of this qualification, you will be able to:
- Apply theoretical understanding of management to complex and current business issues with a view to improving business practice
- Critically reflect on your leadership skills and thereby prepare for senior roles within the organisation, while developing a lifelong learning attitude to education and training
- Demonstrate a thorough insight into contemporary research and leading-edge practice within the field of strategic management
- Develop considerable autonomy in your learning and enhance your ability to plan and implement consultancy projects in a group context
- Generate originality and enterprise in approaching complex business issues
- Demonstrate self-direction and autonomy in research and scholarship towards a new contribution to knowledge in a chosen field of management
Modules for this course include:
Marketing Design and Innovation
The module investigates stylistic change in taste, fashion and customer need by examining contemporary issues in marketing, design and innovation, including dependency products and services.
Marketing principles of product and service design, functionality and purpose, customer perception, value and branding extend to the consideration of patenting ideas, design registration, trade marking and intellectual property. The module also looks at the influence of marketing communications on demand.
The design process is then examined from the customer perspective, involving new product development, life cycle, and the importance of design in enhancing competitiveness.
Finally, the module investigates current developments in design and product/service innovation and the introduction of mass customisation in global markets.
By the end of this module, you should be able to:
- Identify and critically evaluate the main characteristics of product and service design, and innovation from the marketing perspective
- Distinguish between the key characteristics of the design process in the context of stylistic change, fashion and consumer taste, including the nature of design management and the importance of design and innovation in enhancing competitiveness
- Critically appraise the importance of patenting ideas, design registration, trade marking and intellectual property on new products and services
- Critically examine compelling organisational theories and alternative theoretical frameworks around the study of organisations
Assessment:
The module will be assessed by a 5,000 word assignment.
Research Methods for Managers
This module provides course participants with the appropriate knowledge, skills and abilities they will need to effectively carry out a piece of small scale business/management research. A particular emphasis will be placed upon developing individuals towards their workplace based Masters dissertation/project.
A focus is given to the specific issues faced by managers and researchers when carrying out research in an organisational setting. These will include the philosophical aspects of enquiry in social settings, operating in political contexts, negotiating access to key individuals and data, and meeting the research outcomes expected by multiple organisational stakeholders. Consequently, this module will focus on providing individuals with the skills necessary to meet these challenges and therefore effectively plan, carry out and report upon their Masters level dissertation/project.
One of the main focuses for the design of this module has been the further development of relevant employability and professional skills. Such skills are implicit in the learning outcomes.
By the end of this module, you should be able to:
- Demonstrate a critical understanding of the different approaches to research used in business/management and the social sciences
- Identify and justify decisions regarding their chosen topic, research questions and research methodology
- Synthesise and critically evaluate the current theoretical and methodological developments in their chosen field of study, making clear their own contributions to this body of work
- Demonstrate the required skills and abilities needed to successfully plan, organise, undertake and communicate the findings of, a piece of small scale business/management research
Assessment:
The module will be assessed by a 5,000 word assignment.
Major Project
In order to obtain a Masters degree you must prepare, submit, and pass a dissertation. Apart from this regulation requirement there are a number of reasons why the dissertation is a very important part of your studies. The dissertation allows you an opportunity to demonstrate, at an advanced level, several important intellectual and practical skills. These skills are valued by employers and as the dissertation is your own work it is proof that you have mastered them. In fact, sometimes your dissertation will help you to obtain an interview or find the position you want.
The dissertation is not a taught module and this means that the research and writing up of your findings is very much an individual effort that allows you to demonstrate both organisational and time management skills. You will have further honed your research skills and techniques and deepened your understanding of at least one major area of business and/or business related areas. Other high level skills which will be developed and improved include evaluation, synthesis, and critical thinking.
Finally, a well-written dissertation enables you to demonstrate communication and presentation skills.
By the end of this module, you should be able to:
- With reference to a chosen significant and complex area for enquiry establish a method for investigation/exploration of key concepts, models and principles
- Critically evaluate complex issues from a variety of viewpoints
- Develop effective arguments to support relevant conclusions
- Critically justify and rigorously apply appropriate methodologies, techniques and practical strategies; being sensitive to the context
- Where appropriate formulate solutions to business or management problems in discussion with peers, clients, mentors and others
- Reflect critically on the process and outcomes of the investigation/enquiry
Assessment:
The module will be assessed by a 18,000 word research report. You will be assigned a supervisor to guide you through your project and make sure you are on the right track. |
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| Overview | | Who Should Attend? | | What's Included? | | Module Synopsis | | Fee Summary | | Timetable |
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As a professional who has attended the CIM Professional Diploma in Marketing, you will have no doubt learned a lot from your education and work experience, but have you learned enough to take the next step?
An MBA is the perfect way to enhance those management and leadership skills that could enable you to enter more senior positions, pursue exciting new opportunities and increase your earning potential, opening up the international job market for you.
This MBA will develop your critical thinking and strategic decision making skills. The programme is designed to improve and develop your existing skills to broaden your understanding of business strategy by exposing you to key aspects of decision making and showing you how it all fits together on the global stage.
You may have considerable experience in one specific functional area, such as Marketing, or you may have had a more varied role, perhaps in running a small business where you developed some understanding over a range of business activities.
Either way, our MBA will update your management toolkit and give you a broader, stronger profile to enhance your career prospects. Critically, we take a strategic perspective on business and management that helps you develop the skills to contribute to major business decisions organisations have to make.
The MBA is not just an academic course. Our experienced lecturers, personal tutors and support staff will bring into the classroom practical real-life business problems and issues for you to work on and solve, thus enhancing your understanding of how a business works.
At London School of Marketing you will not simply learn about management, you will practice it!
This course will enable you to:
- Develop your existing skills and knowledge to management level
- Apply your learning to actual business situations
- Gain a strategic perspective on business
About Anglia Ruskin University:
Students benefit from great employability prospects. 90.4% of graduates are in employment or further study six months after graduating, making Anglia Ruskin University the second only to the University of Cambridge in the East of England.
Your course is designed to be not only relevant to the needs of industry and the professions, but also engaging and stimulating with the emphasis on the acquisition of practical skills.
Anglia Ruskin University has over 30,000 students, and are one of the largest universities in the East of England.
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Applicants are required to satisfy the following entry requirements:
- Have studied at the CIM Professional Diploma in Marketing level, OR holds a degree from a UK university, normally at a minimum of lower second class honours, OR holds an academic or professional qualification which is equivalent in breadth and depth to a UK honours degree in accordance with the Academic Regulations. This may include a degree from a non-UK university
- For applicants whose first language is not English it may be necessary to demonstrate certified proficiency in the English language of at least IELTS 6.5 (or its equivalent), unless satisfactory evidence can be provided that previous qualifications have been taught and examined through the medium of English
Applicants will benefit from having post-graduation (or post-qualifying for an applicant holding a professional qualification) work experience on which their MBA learning can build.
Applicants who do not hold an academic or professional qualification but who can demonstrate relevant work experience in a post of management or professional responsibility over an extended period of time may be admitted if, in the opinion of the Admissions Department they are capable of benefiting from and contributing to the MBA programme. Applicants in this category seeking admission are kindly requested to contact us prior to completing an online enrolment. |
What is Included?
The following is included for all study modes:
- Course materials that include structured lecture notes, practical applications giving real world examples, and case studies that challenge you to apply your knowledge
- Assessment materials via our Integrated Modular Study System (IMSS) E Learning Platform
- LS Online Community to keep in touch and share with fellow students online
- A comprehensive e-library that contains recommended study texts and reference books available for online reading
- Keynote market reports, providing industry reports, financial analysis and company information
- Two complimentary digital publications to support your revision
The following is also included dependent on your study mode:
Lecture based studying
- Induction upon course commencement
- Online tutor is assigned to provide 1 comprehensive draft feedback per module.
- Face-to-face lecturing per module
- face-to-face supervision for all Major Project modules
- 6 - 12 hour revision programme for case study examination modules focusing on topic reviews and examination techniques
Online based studying
Welcome webinar upon course commencement
Online webinars for assignment/exam workshops
A dedicated one to one tutor is assigned to provide comprehensive support throughout the course |
By the end of this qualification, you will be able to:
- Apply your management skills to help your organisation meet the evolving challenges of the 21st century business environment
- Demonstrate key competencies, including leadership, decision-making and organisational transformation, and innovation to a senior level
- Apply key knowledge, understanding and skills to better manage complex organisational issues in a changing and challenging climate
Organisational Resource Management
In this module, course participants will be introduced to various approaches to human resource management used to aid the development of business strategy, with particular emphasis on understanding the need to establish appropriate alignment between an organisation’s corporate strategy and objectives, and its human resource strategy. Candidates will be given the opportunity to design human resource strategies for organisations confronting mergers, acquisitions, strategic alliances and joint ventures.
In addition, the contribution of marketing planning to the processes of strategy development is explored. On a practical dimension, candidates will be encouraged to implement marketing plans and apply portfolio models to the analysis of markets and competitors.
In order to analyse the linkages between marketing and operations in manufacturing, service and not-for-profit organisations, and candidates will learn how to differentiate appropriate marketing strategies and evaluate approaches to matching operations capacity to demand through manufacturing technology, cost management, quality etc.
Finally, candidates will analyse and evaluate current technologies and their use as a platform for e-marketing and e-commerce, and the use of database marketing and data mining in focussing marketing operations.
By the end of this module, you should be able to:
- Critically evaluate, appraise and analyse the management of human resources to aid the development of business strategy within an organisation
- Critically evaluate strategies for people recruitment, retention, training, learning and development which maximise the skills and contributions of people
- Critically appraise strategies for positive employee relations, performance management and reward
- Understand and critically appraise the importance of marketing within the development of business plans and strategies
Assessment:
The module will be assessed by a 5,000 word assignment.
Management of Financial Resources and Planning
In this module, course participants will explore methods, by which resources are allocated and controlled effectively and efficiently within strategic implementation (such as budgeting, measurement, and control systems), evaluate strategic investment opportunities and financially appraise alternative strategic proposals and critically debate the tensions between financial and strategic objectives.
The role and importance of the international financial environment and financial markets will be evaluated along with a range of international investment decisions available to multinationals and overseas subsidiaries.
On a practical note, candidates will learn how to prepare and present strategic management accounting information, prepare and utilise risk management reports and apply techniques for evaluating environmental risk.
By the end of this module, you should be able to:
- Critically consider the impact that resource decisions have both internally and externally on an organisation‘s performance and effectiveness
- Critically evaluate, appraise and analyse financial data, techniques and tools to aid decision-making in business strategy and planning
- Evaluate, appraise and analyse international aspects of financial strategy
- Identify and critically assess the management and performance of tangible and intangible resources in business strategy and planning
- Critically evaluate and appraise contemporary management accounting methodology to support the effective management and control of resources
- Analyse the risks attached to environmental change, the consequences and appropriate responses
- Critically appraise the importance of communication for information providers in organisations and appraise and develop your own communication skills
Assessment:
The module will be assessed by a 5,000 word assignment.
Strategic Business Management and Planning
This module emphasises the need for strategic business management and planning in a global environment. Course participants will develop their tactical and operational decision-making skills by investigating the different levels of strategy and their relationship with tactical and operational decision-making. Using real-life examples of modern day organisations, candidates will learn how to critically appraise the use of practical concepts and models while evaluating theories supporting the relevance and value of and organisation’s vision, mission and objectives.
After completing this programme, candidates will have a true appreciation for the impact of the increasingly competitive global environment and the need for innovation and entrepreneurship in organisations.
By the end of this module, you should be able to:
- Critically assess the nature, scope and need for strategic business management and planning in international profit and not-for-profit organisations
- Critically evaluate classic and contemporary models, concepts and tools in business strategy and planning
- Appraise processes by which organisations identify their goals and values
- Critically analyse the impact of political, economic, social, technological, environmental and legal factors on an organisation
- Identify the key forces that represent both opportunities and threats to organisations whether for profit or not-for-profit
- Critically evaluate the strategy process for an organisation to achieve competitive advantage
Assessment:
The module will be assessed by a 5,000 word assignment.
Marketing Design and Innovation
The module investigates stylistic change in taste, fashion and customer need by examining contemporary issues in marketing, design and innovation, including dependency products and services.
Marketing principles of product and service design, functionality and purpose, customer perception, value and branding extend to the consideration of patenting ideas, design registration, trade marking and intellectual property. The module also looks at the influence of marketing communications on demand.
The design process is then examined from the customer perspective, involving new product development, life cycle, and the importance of design in enhancing competitiveness.
Finally, the module investigates current developments in design and product/service innovation and the introduction of mass customisation in global markets.
By the end of this module, you should be able to:
- Identify and critically evaluate the main characteristics of product and service design, and innovation from the marketing perspective
- Distinguish between the key characteristics of the design process in the context of stylistic change, fashion and consumer taste, including the nature of design management and the importance of design and innovation in enhancing competitiveness
- Critically appraise the importance of patenting ideas, design registration, trade marking and intellectual property on new products and services
- Critically examine compelling organisational theories and alternative theoretical frameworks around the study of organisations
Assessment:
The module will be assessed by a 5,000 word assignment.
Research Methods for Managers
This module provides course participants with the appropriate knowledge, skills and abilities they will need to effectively carry out a piece of small scale business/management research. A particular emphasis will be placed upon developing individuals towards their workplace based Masters dissertation/project. A focus is given to the specific issues faced by managers and researchers when carrying out research in an organisational setting.
These will include the philosophical aspects of enquiry in social settings, operating in political contexts, negotiating access to key individuals and data, and meeting the research outcomes expected by multiple organisational stakeholders. Consequently, this module will focus on providing individuals with the skills necessary to meet these challenges and therefore effectively plan, carry out and report upon their Masters level dissertation/project.
One of the main focuses for the design of this module has been the further development of relevant employability and professional skills. Such skills are implicit in the learning outcomes.
By the end of this module, you should be able to:
- Demonstrate a critical understanding of the different approaches to research used in business/management and the social sciences
- Identify and justify decisions regarding their chosen topic, research questions and research methodology
- Synthesise and critically evaluate the current theoretical and methodological developments in their chosen field of study, making clear their own contributions to this body of work
- Demonstrate the required skills and abilities needed to successfully plan, organise, undertake and communicate the findings of, a piece of small scale business/management research
Assessment:
The module will be assessed by a 5,000 word assignment.
Major Project
In order to obtain a Masters degree you must prepare, submit, and pass a dissertation. Apart from this regulation requirement there are a number of reasons why the dissertation is a very important part of your studies. The dissertation allows you an opportunity to demonstrate, at an advanced level, several important intellectual and practical skills. These skills are valued by employers and as the dissertation is your own work it is proof that you have mastered them. In fact, sometimes your dissertation will help you to obtain an interview or find the position you want.
The dissertation is not a taught module and this means that the research and writing up of your findings is very much an individual effort that allows you to demonstrate both organisational and time management skills. You will have further honed your research skills and techniques and deepened your understanding of at least one major area of business and/or business related areas. Other high level skills which will be developed and improved include evaluation, synthesis, and critical thinking. Finally, a well-written dissertation enables you to demonstrate communication and presentation skills.
By the end of this module, you should be able to:
- With reference to a chosen significant and complex area for enquiry establish a method for investigation/exploration of key concepts, models and principles
- Critically evaluate complex issues from a variety of viewpoints
- Develop effective arguments to support relevant conclusions
- Critically justify and rigorously apply appropriate methodologies, techniques and practical strategies; being sensitive to the context
- Where appropriate formulate solutions to business or management problems in discussion with peers, clients, mentors and others
- Reflect critically on the process and outcomes of the investigation/enquiry
Assessment:
The module will be assessed by a 18,000 word research report. You will be assigned a supervisor to guide you through your project and make sure you are on the right track.
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