Marketing blog

What Can a Start-Up Entrepreneur Learn from a CIM Diploma?

3 May 2016

Ask any entrepreneur, and they’ll tell you that your company is only ever as successful as your marketing campaign. Good marketing is essential if you want your start-up venture to hit the ground running, which is why so many budding entrepreneurs choose to study a CIM diploma. If you’re about to launch your start-up business and you want to learn more about marketing your products and services, here’s how LSM’s CIM course can help.

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The Digital Marketing Team’s Graphic Designing Cheat Sheet

29 Apr 2016

A digital marketer has a vital role in any modern business. It’s their responsibility to promote products and services online; and there are a huge number of ways in which they can do this – through social media, email, website content and more. Digital marketing qualifications are one of the most effective ways you can develop your skills. In the meantime, here’s a few top design tips to mastering marketing online (and no, you don’t have to be an amazing graphic designer!).

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Marketing Lessons from Renowned YouTubers

25 Apr 2016

Ask any millennial, and they’ll tell you that video is big business right now. According to statistics, 78% of people watch videos online every week. Unsurprisingly, 96% of companies claimed they were planning to use video marketing as part of their marketing strategy in 2016. On our CIM courses, we examine the importance of video marketing, and how it can send brand awareness into the stratosphere.

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Life After Completing an MBA Course

19 Apr 2016

Do you want to succeed in business? If so, MBA courses may be the right qualification for you. The MBA continues to be one of the UK’s most popular postgraduate degrees, and for good reason. It has a formidable reputation when it comes to launching successful start-ups and securing top positions with multinational companies, and it’s regarded as one of the best business qualifications in the world.   If you’re considering studying an MBA, here’s what you can expect.

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Moving Towards a Better Payscale with a Masters in Marketing

11 Apr 2016

When considering whether or not to enrol on a Masters in Marketing, probably one of the first questions you’ll ask is: ‘is it worth it’? What does having an MA qualification mean, in terms of career prospects and future earnings? This article explains how a Marketing MA can not only boost your chances of getting a great job, but can also lead to faster career progression and a better salary.

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Which Brands Best Incorporated Facebook Reactions Into Their Marketing Campaigns?

5 Apr 2016

On our marketing courses, we often explore the impact of social media in marketing campaigns and how social sites can be used to generate a buzz about a brand. Facebook is in a constant state of development, and likes to keep marketers on their toes - and their recent addition of ‘reactions’ has caused quite a stir. Here’s an overview of how big brands have responded to these new emojis… and why they’re beneficial in your next marketing campaign.

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How Psychology Students Can Step Into a Career in Human Resource Management

27 Apr 2016

 What does it take to be a successful Human Resources manager? There are a number of desirable skills for the role – but certainly, one of the most important is a solid understanding of psychology. When studying our Human Resource Management degree, you’ll be given in-depth insight into the role of psychology in HR. In the meantime, this article explains the link between psychology and HRM – and why psychology students are perfectly positioned for a human resources role.

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How to Market Your Business Management Degree to Move from Student to Business Trainee

21 Apr 2016

Working in business management is generally exciting, dynamic and fast-paced – but as you can imagine, not without its challenges! A Business Management Degree ensures that you’re equipped to address key problems – providing you with the right skill-set to tackle obstacles and stay on track. Here’s just a few ways in which a qualification in business management can help you.

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Steps to Ensure That You Receive a Good ROI for Your Business and Marketing Degree

15 Apr 2016

There’s no doubt about it, a business and marketing degree can take you places. It can open up new career opportunities, give you a competitive edge and help you secure a good salary. However, if you’re naturally business-minded, you might be wondering what ROI your degree will offer you. Is it the best option for you, and will it earn you the salary that you want? Business and marketing qualifications offer excellent returns – and most students agree that they’re a solid investment; both in terms of career prospects and future earnings. Here’s the steps you should take to ensure that you get the most out of your degree.

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Perks of Choosing a Specialised Accounting Masters Degree Over an MBA

7 Apr 2016

An Accounting Masters degree offers a number of distinct benefits – bringing your knowledge of accounting up-to-date, and improving your chances of getting a career in the industry. However, when examining your prospects, an MBA might also prove tempting; as it’s a practical business degree that also presents excellent career opportunities. The big question is – which one is right for you? Here’s a quick run-through of the key advantages offered by an MA in Accounting.

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