Marketing blog

Our BA in Marketing Study Plan

Posted by Upeka Makumbura on Fri, Aug 28, 2015 @ 11:08 AM

The key benefit about online learning is flexibility. Our BA in marketing students enjoy the luxury of studying whenever they prefer. However, all good things must be valued not exploited. As the leading marketing course provider who has been operating in the education industry for thirteen years; we've often seen students who lose track of time or start procrastinating. 

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Topics: degree, BA

How to provide unique answers to the top five interview questions

Posted by Upeka Makumbura on Mon, Aug 17, 2015 @ 10:08 AM

Interviews are always a daunting prospect for job applicants - but they also present a challenge to the interviewer. While the applicant is limited to a brief window in which to demonstrate their suitability for the role, interviewers too have only this short time in which to assess each candidate and choose who they think will be a perfect fit for their organisation. Interviewers are likely to develop a set of questions they ask every candidate, and are likely to hear the same answers again and again.  

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The dissertation as taught in our MBA programme: chapter one guidelines

Posted by Upeka Makumbura on Fri, Aug 14, 2015 @ 10:08 AM

This article is intended to help you complete the first chapter of your dissertation for your MBA. By the time you reach this point, you will already have achieved the first goal which is having your research proposal accepted. This means that you are now ready to begin writing the first chapter: the introduction. 


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Is all publicity good publicity - even when it's bad?

Posted by Isuru Siriwardana on Mon, Aug 10, 2015 @ 10:08 AM

“There is only one thing in the world worse than being talked about, and that is not being talked about.” So said Oscar Wilde. But this mantra seems to have been adopted by many modern marketers as well. Some brands thrive on controversy: yet some corporations can take years to recover from one. 

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Certificate or Foundation - where to start?

Posted by Gimhani Gunasinghe on Fri, Aug 07, 2015 @ 10:08 AM

Making the decision to commit to a career in marketing is just the first step. Many aspiring marketers find that the best way to get a head start, develop their skills and stand out at interview is with a professional qualification. The right certificate, gained from a reputable institution, offers substantial advantages. But with courses available at different levels, you may be wondering which is the right one for you. 

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Ask the experts: is a master’s in marketing for you?

Posted by Gimhani Gunasinghe on Tue, Aug 04, 2015 @ 11:08 AM

At LSM, we take pride in the high quality of education we offer. We find it in the testimonials of our students, whose careers have been promoted by the knowledge, contacts and experience they have gained on their master’s course. However, there is no doubt that further education requires a hefty commitment, so is it really worth it? We swept the industry to find out what the experts think.

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Topics: MA, learn marketing

A Case for Controversial Content

Posted by Isuru Siriwardana on Tue, Jul 28, 2015 @ 10:07 AM

Content marketing is a proven tool for attracting consumers. By presenting useful and relevant information to interested parties, marketers know that people who view their content will be more likely to buy their product or service. This is why every minute more content is being produced and uploaded. Susan Gunelius calls it The Data Explosion.

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Topics: marketing in practice

Five ways to certify your skills with a marketing degree

Posted by Isuru Siriwardana on Fri, Jul 24, 2015 @ 10:07 AM

Marketing is a highly desirable career for many reasons. It’s intellectually stimulating, creative, sociable and generally well paid. Not only is there scope for promotion, but marketers also gain skills that will set them in good stead for starting their own businesses. So it's no surprise then that the marketing field is a highly competitive one. 

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Topics: employment

How an MBA course can improve your social skills

Posted by Isuru Siriwardana on Tue, Jul 21, 2015 @ 10:07 AM

No business is an island, and in the digital age this has never been more true. In 2013, LinkedIn identified social media marketing as the most employable skill, proving that companies recognise how they relate to consumers, and even other companies, is critical to their success.

Marketers develop the practical knowledge to implement social media marketing campaigns through work and study. But to successfully develop and maintain consumer relationships, social skills are key. 

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Topics: MBA

The top five skills you can master during a business management degree

Posted by Gimhani Gunasinghe on Fri, Jul 17, 2015 @ 10:07 AM

When you start a new career, you might not know where you want to end up. We are living in an age where instead of finding jobs for life, workers want to take on different roles until they find the right career for them. In order to keep your options open, it's important to have the right skills. As well as a strong base of knowledge and experience, a business management degree will arm you with the soft skills that are crucial in almost any career. 

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Topics: employment

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Kieron Bird (June 2014)
LSM are helpful, friendly and encourage you to achieve your potential. The resources are excellent and prepare you well for assessment.

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