Marketing blog

Start your career with a winning interview

Posted by Gimhani Gunasinghe on Mon, May 25, 2015 @ 10:05 AM

Every career starts with an interview. And while it may only last for an hour, it could become the deciding moment in your marketing future. First impressions make a world of difference, so we offer top tips to help you get over your first major career hurdle. 

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Topics: job interview, employment

The new face of mobile marketing

Posted by Isuru Siriwardana on Fri, May 22, 2015 @ 11:05 AM

According to the Global Digital Snapshot 2015 from We Are Social, the number of unique mobile users reached 3.6 billion in January. Since the world population currently stands at 7.2 billion, this means that more than half of the world are now carrying a mobile device. However, it does not take a statistical analyst to notice the recent surge in the use of mobile devices. Smartphones, tablets, phablets, hybrids and everything in between are rapidly overtaking the traditional desktop or laptop for online activities such as social networking and shopping. 

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Topics: Mobile marketing, marketing in practice

Taking your MA education into the workplace

Posted by Gimhani Gunasinghe on Mon, May 18, 2015 @ 10:05 AM

According to a study released by Universities in UK, the UK postgraduate sector has grown rapidly in recent years. Their report states that such growth would not be possible if educators did not have a vested interest in the public and private benefits of such education. Put more simply, these educators need to believe in, and deliver on, postgraduate education that leads directly to employability.

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Topics: MA, employment

Fact sheet – Twenty five ways to make the most of SEO

Posted by Isuru Siriwardana on Fri, May 15, 2015 @ 10:05 AM

Every digital marketer wants to push their website to the top of the search engine rankings. But while most have heard of SEO, few really understand how to use it. Read our factsheet for twenty five sure-fire ways to get your site noticed:

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Topics: SEO, factsheet

Get on the executive fast track with a BA in Marketing

Posted by Gimhani Gunasinghe on Mon, May 11, 2015 @ 10:05 AM

One of the keys to success is to always strive for more. But no matter how lofty your goals, the leap from marketing trainee to marketing executive takes time. Without a relevant degree, employees are required to learn through trial and error. While this approach can offer valuable lessons, it can also be a slow teacher. However, when on-the-job learning is combined with a relevant BA programme, junior marketers can find themselves on a career fast track. This blog offers four reasons why:

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Topics: Education sector, employment

How to perfect your pitch for a junior marketing executive job

Posted by Upeka Makumbura on Thu, May 07, 2015 @ 10:05 AM

The sole objective of a curriculum vitae (CV), often referred to as a résumé, is to generate enough interest from prospective employers to be invited to an interview.  In order to do so, you need to demonstrate that you have the skills and experience that the company is looking for. 

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Topics: Education sector, employment

How to convince your employer to pay for your education

Posted by Gimhani Gunasinghe on Fri, May 01, 2015 @ 10:05 AM

Employer-funded education is a rare opportunity, and one that the majority of employees would jump at. However, the cost to the company is heavy and most employers wrongly believe it to be unnecessary. In reality, investing in an employee’s career growth, while motivating them to remain with the company, is far more cost-effective than training new employees.                         

In the long run, your employer could save money by funding your education. Your task is to convince them. Here's how:

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Topics: Education sector, employment

The importance of integrated marketing communications in branding

Posted by Upeka Makumbura on Fri, Apr 24, 2015 @ 11:04 AM

A brand is made up of far more than a name and a logo. A ‘brand’ is the holistic perception and recognition, whether positive or negative, of an entity that makes it stand out from its competition. Building a brand is no small task, yet it plays a substantial role in developing a company’s reputation and value. But to build a successful brand, Marketers first need to know exactly what branding is. 


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Topics: brand building, communication

Template: Measuring the financial return of marketing campaigns

Posted by Isuru Siriwardana on Tue, Apr 21, 2015 @ 10:04 AM

The digital world is flooded with tools that marketers can use to measure their performance. However, while landing page hits and CTA clicks are useful for tracking performance and growth, senior management teams are generally more interested in the bottom line. This is why financial return on investment (ROI) statistics are so valuable.

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Topics: CIM Courses, CIM, CIM certificate in professional marketing

CIM Certificate: Top ten assignment tips for the integrated communications module

Posted by Gimhani Gunasinghe on Fri, Apr 17, 2015 @ 10:04 AM

Every student knows that passing an assignment-based module can be tricky. Unlike an exam, where what you need to do is pretty straightforward, an assignment will test you in a completely different way. Here are a few tips for the integrated communications module (CIM certificate course). This information comes directly from our tutors, so it is recommended reading for those who want to perform well.  

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Topics: CIM Courses, CIM, CIM certificate in professional marketing

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