Marketing blog

Is product placement still an effective marketing strategy?

Posted by Gimhani Gunasinghe on Fri, Jun 26, 2015 @ 10:06 AM

We see it all the time in our favourite TV shows: a well-known brand is slipped into conversation between characters, a logo can be spotted on a poster in the background, one of the main characters takes a swig from a branded bottle. This technique remains popular with advertisers because it follows the logic that consumers may ignore commercials, but they will pay attention to content they like. 

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Topics: Advertising best practices, Ads

Fact sheet – MA in Marketing and Innovation (Top Up)

Posted by Isuru Siriwardana on Tue, Jun 23, 2015 @ 10:06 AM

If youre keen to develop your marketing knowledge and experience with an MA from a respected university, but need to fit it in with your life, find out how blended learning could work for you.

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Topics: MA, factsheet

Fact Sheet - Career Paths after a Business Management Degree

Posted by Upeka Makumbura on Fri, Jun 19, 2015 @ 11:06 AM

Ask anyone who knows about the job market today where a business degree can take you, and they’ll simply say: anywhere you want to go. Management degrees have comprehensive curriculums that will equip you for any profession, and you will learn a range of skills, including: leadership, management, critical thinking, problem resolution, analysis techniques and decision making etc.

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Topics: employment

The time and commitment demanded by an online MBA

Posted by Isuru Siriwardana on Wed, Jun 17, 2015 @ 10:06 AM

For many graduates, keen to promote their career without having to put it on hold for up to a year, an online MBA can provide the ideal solution. Taking time out of work to study is not always an option, whether you are happy at your company and keen not to miss out on a promotion, or for financial reasons - especially if you are self-funded. Completing your MBA online enables you to balance your work and study effectively.

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Topics: online learning, MBA

Academic Course Performance

Posted by Isuru Siriwardana on Mon, Jun 15, 2015 @ 11:06 AM

With excellent tutors, continuous academic support and resourceful learning materials, LSM aims to provide an unparalleled educational experience to its students. Here are the outcomes of this effort.  Read More

Topics: higher education, Education sector

LSM CIM and CAM Pass Rates

Posted by Isuru Siriwardana on Mon, Jun 15, 2015 @ 10:06 AM

LSM has released student pass rates for their Chartered Institution of Marketing (CIM) and Communications Advertising and Marketing (CAM) courses. Once again, these rates have significantly exceeded international averages.  Read More

Topics: CIM, CAM, pass rates

Strategic Audit Template as Taught in CIM Diploma in Professional Marketing

Posted by Upeka Makumbura on Fri, Jun 12, 2015 @ 10:06 AM

A strategic audit is a necessary step towards creating a strategic plan for a company. Since this is the stage where the company environment is observed, it needs to be conducted very thoroughly. In order to accomplish this goal, we present the Strategic Audit as taught in the CIM Diploma.

This will be useful both to students working on this module, and marketing professionals assessing the situation of their companies. The template provides theory from the LSM Strategic Marketing handbook with step by step guidance for those who are unclear of the audit process. Download your copy today:

 

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Topics: CIM diploma, strategic development

The marketing impact of brag culture

Posted by Isuru Siriwardana on Mon, Jun 08, 2015 @ 10:06 AM

Boasting on social media has become so commonplace that it often passes unnoticed. Whereas bragging used to be seen as vain and obnoxious, modern social media positively encourages users to glorify themselves. Whether it's through a self-complimenting status update or photographs from a luxury holiday, everyone uses social media to show their best sides.

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Topics: brand building, brand image, personal branding

Our postgraduate and undergraduate pass rates

Posted by Isuru Siriwardana on Fri, Jun 05, 2015 @ 14:06 PM

From everyone at LSM to all of our undergraduate and postgraduate students, congratulations. Once again, we are pleased to report an impressive pass rate

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Topics: pass rates

Is the CIM Foundation Certificate in Marketing only for marketers?

Posted by Gimhani Gunasinghe on Fri, Jun 05, 2015 @ 10:06 AM

Marketing lies at the centre of every business. It acts as the communicator, facilitator and promoter between the customer and every department of the company. Success in the marketing field therefore requires working with other departments and having a sound knowledge of their functions.

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Topics: marketers, cim certificate

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LSM are helpful, friendly and encourage you to achieve your potential. The resources are excellent and prepare you well for assessment.

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