Marketing blog

Build on Your Personal Brand with a Masters in Marketing

Posted by Gimhani Gunasinghe on Mon, Nov 23, 2015 @ 10:11 AM

When it comes to your career – your personal brand is everything. But what is your personal brand, exactly?

Quite simply, it’s the professional image you present to the world. It’s your experience, your expertise, your qualifications, and your client testimonials. A Masters in Marketing can help to take your personal brand to the next level, making you instantly more appealing to prospective employers.

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Topics: MA, personal branding

How an Online Management Degree will Take You from Trainee to the ‘C’ Level

Posted by Isuru Siriwardana on Thu, Nov 19, 2015 @ 10:11 AM

Have you given any thought to where you want to be in 5 years’ time? Most people, when reviewing their careers, tend to think about promotion, with the hope of landing a senior role in the future. However, competition is fiercer than ever, and finding a way to stand out from your colleagues can be challenging. An online management degree is a really effective way of helping you to scale the career ladder, and can give you the competitive edge when it comes to promotion.

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Topics: degree, employment

From Employee to Entrepreneur: Lessons from our MBA Top Up Programme

Posted by Upeka Makumbura on Mon, Nov 16, 2015 @ 10:11 AM

Taking the plunge and setting up your own business is an exciting prospect. However, most people are aware that it’s not as easy as simply registering the company and getting started. For a company to flourish, the individual at the helm needs to have the business acumen and know-how to be a catalyst for success. Our MBA top up courses are ideal for entrepreneurs who want to start up their own company – providing them with the tools they need to get ahead.

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Topics: MBA, employment, top up mba

Common Social Media Marketing Crises and How Best to Avoid Them

Posted by Isuru Siriwardana on Thu, Nov 12, 2015 @ 10:11 AM

It’s common knowledge that social media has the potential to promote to an audience of thousands. It can take a brand from a virtual unknown to a global success, sometimes in a mere matter of days. Our digital marketing courses explore the opportunities that social media offers businesses, and how to maximise their potential. However, whilst it’s vital to understand how to use these platforms to catapult a business into the public eye, it’s also important to be aware of the pitfalls – and know how to avoid them!

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Topics: social media, social media marketing

Assembling the Digital Marketing Dream Team

Posted by Gimhani Gunasinghe on Mon, Nov 09, 2015 @ 10:11 AM

It’s official – the world is becoming more digital by the day! It’s likely that you’ll have a whole army of technological devices at home – including a smartphone, iPad, desktop and entertainment console. Through these, you probably view social media sites, browse the internet and interact with friends – which is precisely why digital marketing has become so prevalent in recent years.

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Topics: marketing

The Top 5 Cross Channel Marketing Challenges

Posted by Isuru Siriwardana on Fri, Nov 06, 2015 @ 10:11 AM

Whichever marketing courses you choose to study, it’s likely that you’ll come across cross channel marketing at some point or another. This technique uses a variety of channels interchangeably to market products and interact with customers. It provides a powerful way of enhancing brand awareness and boosting sales, and given the rise of the internet, mobile apps and social media, it presents an invaluable opportunity for marketers to generate phenomenal results for their clients.

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Topics: marketing

Not Just for the Pay: Marketing Qualifications that Improve Your Quality of Life

Posted by Gimhani Gunasinghe on Wed, Nov 04, 2015 @ 10:11 AM

Marketing qualifications are really useful in terms of boosting earning potential. Unlike many other types of qualification, they have almost universal appeal – after all, there’s very few businesses that don’t require marketing expertise in some form or another. However, there’s more to learning marketing than just generating a good income. Here’s a few other ways in which CIM certificates and DMI diplomas can enrich your life. 

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Topics: study marketing, marketing

The New Face of Marketing

Posted by Upeka Makumbura on Thu, Oct 29, 2015 @ 10:10 AM

The face of marketing has changed beyond recognition in the last decade. Thanks almost solely to the internet, ‘traditional’ forms of marketing, such as print-based campaigns and radio ads, are becoming gradually obsolete. Although there is still a place for the conventional methods of marketing, online marketing has firmly taken control. As a result, there’s never been a better time to enrol on a digital marketing course.

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Topics: marketing trends

Witty Slogans, Clichéd Writing and Viral Memes; What’s the Marketing Impact?

Posted by Isuru Siriwardana on Mon, Oct 26, 2015 @ 10:10 AM

The world of business is fiercely competitive, and as a result, a successful marketing campaign needs to stand out from the crowd. However, there’s a big difference between making an impact for the right reasons and getting noticed for the wrong ones. It’s important to understand the fundamental difference, and enrolling on one of our CIM courses can help you to know which marketing techniques work, and which don’t!

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Topics: marketing trends

Understand the Importance of Customer Expectations with CIM Certificate

Posted by Gimhani Gunasinghe on Fri, Oct 23, 2015 @ 10:10 AM

Statistics released this year by the Institute of Customer Service reveal that the public have become steadily less impressed with customer service they’ve received over the last two years. In fact, approximately a quarter of people reported being unimpressed with how businesses dealt with them. 

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Topics: CIM, customer service

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Our Student Reviews

Kieron Bird (June 2014)
LSM are helpful, friendly and encourage you to achieve your potential. The resources are excellent and prepare you well for assessment.

Elliot Harrison (June 2014)
I found the overall experience with LSM very professional, clinical and well organised.

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