Marketing blog

A Case for Controversial Content

Posted by Isuru Siriwardana on Tue, Jul 28, 2015 @ 10:07 AM

Content marketing is a proven tool for attracting consumers. By presenting useful and relevant information to interested parties, marketers know that people who view their content will be more likely to buy their product or service. This is why every minute more content is being produced and uploaded. Susan Gunelius calls it The Data Explosion.

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Topics: marketing in practice

Five ways to certify your skills with a marketing degree

Posted by Isuru Siriwardana on Fri, Jul 24, 2015 @ 10:07 AM

Marketing is a highly desirable career for many reasons. It’s intellectually stimulating, creative, sociable and generally well paid. Not only is there scope for promotion, but marketers also gain skills that will set them in good stead for starting their own businesses. So it's no surprise then that the marketing field is a highly competitive one. 

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Topics: employment

How an MBA course can improve your social skills

Posted by Isuru Siriwardana on Tue, Jul 21, 2015 @ 10:07 AM

No business is an island, and in the digital age this has never been more true. In 2013, LinkedIn identified social media marketing as the most employable skill, proving that companies recognise how they relate to consumers, and even other companies, is critical to their success.

Marketers develop the practical knowledge to implement social media marketing campaigns through work and study. But to successfully develop and maintain consumer relationships, social skills are key. 

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Topics: MBA

The top five skills you can master during a business management degree

Posted by Gimhani Gunasinghe on Fri, Jul 17, 2015 @ 10:07 AM

When you start a new career, you might not know where you want to end up. We are living in an age where instead of finding jobs for life, workers want to take on different roles until they find the right career for them. In order to keep your options open, it's important to have the right skills. As well as a strong base of knowledge and experience, a business management degree will arm you with the soft skills that are crucial in almost any career. 

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Topics: employment

The five fastest growing jobs in marketing

Posted by Isuru Siriwardana on Tue, Jul 14, 2015 @ 10:07 AM

Beyond dispute, the marketing industry is one of the fastest growing industries in the world. According to The Telegraph, in 2013 it was generating more than £100bn a year for the UK economy alone. As new technologies develop, and new ways to interact with consumers are found, this field is continuing to grow. So too, then, is the number of new employment possibilities. Which are the fastest growing jobs in marketing now? We looked at the industry as a whole, and crunched the numbers to choose our top five.

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Topics: employment

Mastering the art of presentations as a marketer

Posted by Upeka Makumbura on Fri, Jul 10, 2015 @ 10:07 AM

As Marshall McLuhan famously said, the medium is the message. What you say is fundamentally affected by how you say it - and marketers more than anyone know that this is true. Strong presentation skills are crucial for transmitting the points you want to get across, especially when you intend to inform, persuade or motivate your audience. These skills take practice to master, but once you have them they will set you in good stead for all your marketing communications.

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Topics: marketers, marketing in practice

A parent, a professional and work-life balance

Posted by Isuru Siriwardana on Tue, Jul 07, 2015 @ 10:07 AM

Anyone who’s ever tried it knows how much work goes into being a parent. The skills you employ, and the ones you have to learn as you go, are countless. Yet a recent survey by CareerBuilder found that fewer than one in 10 mothers include parenting skills in their CVs.

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Topics: employment

Seven research tips to prepare for your first job interview

Posted by Upeka Makumbura on Fri, Jul 03, 2015 @ 10:07 AM

If you've been called to interview, you’ve passed the first hurdle in the process of securing a new job. Recruiters and prospective employers will rely on your CV to understand your level of experience and your willingness to work hard, and an online search for your name will tell them the rest. This means that how you present yourself at the interview needs to go beyond this. In short, you need to demonstrate the right attitude and aptitude for the job in equal measure.

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Topics: job interview

Is product placement still an effective marketing strategy?

Posted by Gimhani Gunasinghe on Fri, Jun 26, 2015 @ 10:06 AM

We see it all the time in our favourite TV shows: a well-known brand is slipped into conversation between characters, a logo can be spotted on a poster in the background, one of the main characters takes a swig from a branded bottle. This technique remains popular with advertisers because it follows the logic that consumers may ignore commercials, but they will pay attention to content they like. 

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Topics: Advertising best practices, Ads

Fact sheet – MA in Marketing and Innovation (Top Up)

Posted by Isuru Siriwardana on Tue, Jun 23, 2015 @ 10:06 AM

If youre keen to develop your marketing knowledge and experience with an MA from a respected university, but need to fit it in with your life, find out how blended learning could work for you.

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Topics: MA, factsheet

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