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Marketing blog

How to Build a Work-From-Home Career with a Masters in Marketing

18 Oct 2016

There are a lot of advantages to building a home-based career. Whether it’s running your own business or working on a freelance basis for another company, working from home offers a remarkable level of freedom, combined with greater independence and control. A Masters in Marketing provides you with the invaluable knowledge and skills required to succeed in your work-from-home career. Here’s some more insight into the advantages of working from home, and how an MA in Marketing can help.

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What Does it Take to Become a Successful Corporate Lawyer?

14 Oct 2016

According to Payscale.com, the average corporate lawyer’s salary in the UK is £57,622; with some more experienced lawyers making close to six figure salaries. It’s a lucrative, rewarding career path – which explains why competition is so fierce in the industry. Securing a job with a top firm requires a whole range of skills, qualifications and experience. However, it’s very much achievable, providing you know how! If you want to become a corporate lawyer, here’s what you’ll need to make it happen.

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The Best Marketing Campaigns for the Rio Olympics 2016

6 Oct 2016

The Olympics is an event watched by billions of people across the globe. Unsurprisingly, this makes it one of the best marketing opportunities for companies; and not just those that are related to sport. The Rio Olympics was no exception – and this year, we saw many savvy businesses using the event to market their products and services to a vast audience. Here’s a list of some of the finest Olympics marketing campaigns in 2016.

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The Increased Use of Technology in Accountancy

30 Sep 2016

Few industries have been quite so dramatically altered by technology as accountancy. Thirty years ago, the process of accounting was almost entirely different to how it is today; and technological progression has made the job a far easier, less arduous process. If you’re fascinated by accountancy, and want to boost your knowledge of the subject, read on.

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The Marketing Impact of Pokemon Go!

26 Sep 2016

Pokemon Go! is undoubtedly the biggest success story of 2016 to date. Generating more than 65 million users in the US alone (within a week of launching), it’s now a global phenomenon, with countless children and adults roaming the streets, in a bid to ‘catch ‘em all’. It’s certainly been big business for Nintendo, whose market value has increased by nearly $10bn since the game’s release. However, it’s also been a significant event for marketers across the world; not least because of the opportunities it offers.

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Marketers Need to Embrace the Numbers and a Marketing Degree Teaches You Just That!

16 Sep 2016

Thanks to technological advancement, we now have more access to data than ever before. These all-important statistics, facts and figures are invaluable when it comes to strategic marketing – and it’s vital to know how to gather, monitor and interpret numbers. When you study a BA in Marketing at LSM, you’ll learn how to collect, collate and analyse data – in the meantime, here’s some more information about why it’s so integral to marketing.

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The Secrets to Superior Employee Management as Stated in Our Human Resource Masters Degree

11 Oct 2016

What’s the key to running a successful business? Of course, there are many important aspects to the smooth running of any company, but one of the most vital factors is employee management. Our Human Resource Masters degree focuses on the significance of managing staff; and teaches you how to get the best from your team. In the meantime, here’s some more information about why effective staff management is so important, and how you can achieve it in the workplace.

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Measuring the ROI of Your MBA Qualification

4 Oct 2016

When signing up for any qualification, it’s important to view the bigger picture. What are the advantages of taking the course, in terms of career opportunities and earnings? In addition to offering valuable education, will it also stand you in good stead in the future? MBA courses deliver one of the best returns on investment available – here’s some more information.

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Steps to Secure a Managerial Position in the Company You Work For

28 Sep 2016

You’ve worked hard at your job; put in extra hours, been dedicated and determined – yet for some reason, you just can’t get promoted. If this scenario sounds all too familiar, don’t panic. Earning yourself that coveted position in the company might be more achievable than you think. If you’re struggling to climb the career ladder, here’s some useful tips to help you.

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The Financial Rewards of Pursuing a Career with a Commercial International Law Degree

20 Sep 2016

Law is a fascinating topic to study, and if you want a legal career, it’s also a highly lucrative field to enter. This is particularly the case with international law – and an international commercial law degree can open up a wide range of career choices for you; each with attractive prospects and generous salaries. If you’d like to learn more about the careers available to you when you’ve completed a degree in international commercial law, read on.

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