Marketing blog

The Power of Effective Team Work as Taught Through Our Marketing Degree

Posted by Upeka Makumbura on Mon, Oct 05, 2015 @ 10:10 AM

It’s likely that you’ve heard the expression ‘no man is an island’. This is particularly true when it comes to marketing, and teamwork is integral to the success of any marketing project. You’ll not only need your unique skillset to help make the marketing a success, you’ll also require the skills of other experts; and you’ll need to know how to work effectively with others. A marketing degree is an excellent way of mastering the fine art of working as a team, in addition to learning a wide variety of vital marketing skills. 

Read More

Topics: degree, marketing

Top 5 Reasons Why Young Entrepreneurs can grow with an Online MBA

Posted by Upeka Makumbura on Thu, Oct 01, 2015 @ 13:10 PM

If you’re a budding entrepreneur, your vision of the future is likely to be an exciting one, but perhaps also one fraught with concern. After all, running your own business inevitably carries with it an element of risk, regardless of the industry you’re in. This is precisely why many entrepreneurs regard an online MBA as an excellent way of minimising risk and maximising chances of success. 

Read More

Topics: MBA, employment

Weighing up a general MBA against a Masters in Marketing

Posted by Upeka Makumbura on Thu, Sep 24, 2015 @ 11:09 AM

Navigating the world of postgraduate qualifications can be challenging. If you’re trying to figure out what’s best for you, we’ve weighed up the pros and cons of a Masters in Business Administration (MBA) against a Masters in Marketing.

Read More

Topics: MA, MBA, marketing

Leading women in marketing soar on confidence

Posted by Gimhani Gunasinghe on Tue, Sep 22, 2015 @ 10:09 AM

When Sara Holt became one of 2015’s Digital Mavericks, she pledged to mentor another marketer at the beginning of their career, stating "I struggled with finding a role model to identify with after having my first child.” This echoes Marketing UK’s Power 100 list of the most influential marketers: in 2014, only 30 of the 100 were women. By comparison, in 2013 The Drum found that 75% of marketers were women; yet it is still the case that few of these are reaching the top positions compared with men.

Read More

Topics: marketers, employment

Choices to consider before selecting your online degree provider

Posted by Isuru Siriwardana on Thu, Sep 17, 2015 @ 11:09 AM

No matter what stage you are at in your career or in life, one of the most important decisions you can make is who to trust your education to. If you want to further your education in marketing, the choices can seem endless. Even if you have narrowed your search to a CIM degree or a Masters in Marketing, you may find it difficult to select the right provider for you.

Read More

Topics: online learning, degree

Driving digital marketing strategies through cloud technology

Posted by Isuru Siriwardana on Mon, Sep 14, 2015 @ 10:09 AM

Many businesses believe that digital marketing strategies and the technology that supports them will set them apart from their competitors. However, this is not necessarily the case.

Today, there is a new norm and digital strategies and its associated technology are merely the price of entry. In other words, investing in digital marketing technology will not necessarily win customers from your competitors, but this technology is absolutely essential in order to play the game in the first place. This is the case with cloud technology as well: investing it in is no longer a question of ‘if’, but ‘when.’ 

Read More

Topics: strategy, Digital Marketing

Who has the greater brand power: Prince George or Princess Charlotte?

Posted by Gimhani Gunasinghe on Thu, Sep 10, 2015 @ 10:09 AM

There was much celebration when the Duke and Duchess of Cambridge welcomed their second child into the world this year. While there was not the media frenzy that followed the birth of Prince George, this was to be expected given the young princess is not the heir to the throne. Nevertheless does this mean that the brand power of Princess Charlotte is less than that of her brother?

Read More

Topics: brand building

Driving Innovation or Digital Strategy: How to choose your CIM Diploma elective module

Posted by Upeka Makumbura on Mon, Sep 07, 2015 @ 10:09 AM

Every student of the CIM Diploma course has an elective module to select; Digital Innovation or Digital Strategy. As a CIM student, you know that both elective modules will enhance your marketing knowledge, but they will do so using two very different approaches. This blog showcases the benefits of completing either module, while helping to break down the differences.

Read More

Topics: London School of Marketing

Our guarantee to students

Posted by Gimhani Gunasinghe on Wed, Sep 02, 2015 @ 12:09 PM

August 2015 marked the end of another successful fiscal year for us. With thirteen years of experience operating in the online learning industry, we understand the importance of consumer trust. When enrolling to become a student of LSM, this is what we guarantee in return.

Read More

Topics: London School of Marketing

What differentiates a DMI diploma from other digital marketing courses

Posted by Isuru Siriwardana on Mon, Aug 31, 2015 @ 11:08 AM

Not that long ago, digital marketing was seen as an experimental field, or a side activity to traditional marketing tasks. Now, its place at the centre of every marketing campaign is recognised beyond dispute. While its importance is well understood, the practice of digital marketing is still constantly evolving, so to stay ahead marketers often find that they benefit from professional training.

Read More

Topics: Digital Marketing, dmi diploma

Featured Videos

Our Student Reviews

Kieron Bird (June 2014)
LSM are helpful, friendly and encourage you to achieve your potential. The resources are excellent and prepare you well for assessment.

Elliot Harrison (June 2014)
I found the overall experience with LSM very professional, clinical and well organised.

Read more >