Marketing blog

The importance of integrated marketing communications in branding

Posted by Upeka Makumbura on Fri, Apr 24, 2015 @ 11:04 AM

A brand is made up of far more than a name and a logo. A ‘brand’ is the holistic perception and recognition, whether positive or negative, of an entity that makes it stand out from its competition. Building a brand is no small task, yet it plays a substantial role in developing a company’s reputation and value. But to build a successful brand, Marketers first need to know exactly what branding is. 

 

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Topics: brand building, communication

Template: Measuring the financial return of marketing campaigns

Posted by Isuru Siriwardana on Tue, Apr 21, 2015 @ 10:04 AM

The digital world is flooded with tools that marketers can use to measure their performance. However, while landing page hits and CTA clicks are useful for tracking performance and growth, senior management teams are generally more interested in the bottom line. This is why financial return on investment (ROI) statistics are so valuable.

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Topics: CIM Courses, CIM, CIM certificate in professional marketing

CIM Certificate: Top ten assignment tips for the integrated communications module

Posted by Gimhani Gunasinghe on Fri, Apr 17, 2015 @ 10:04 AM

Every student knows that passing an assignment-based module can be tricky. Unlike an exam, where what you need to do is pretty straightforward, an assignment will test you in a completely different way. Here are a few tips for the integrated communications module (CIM certificate course). This information comes directly from our tutors, so it is recommended reading for those who want to perform well.  

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Topics: CIM Courses, CIM, CIM certificate in professional marketing

Where do you see yourself in five years time?

Posted by Isuru Siriwardana on Wed, Apr 15, 2015 @ 10:04 AM

“Where do you see yourself in five years’ time?” This question arises almost inevitably during job interviews. Even though it is considered a cliché, recruiters love asking it because of the interesting answers it yields. Whether the response is a modest or ambitious one, it will offer insight into the mind of the young recruit.

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Topics: employment

Top five mistakes that digital marketers make

Posted by Upeka Makumbura on Fri, Apr 10, 2015 @ 10:04 AM

For digital marketers, trial and error is part of the learning process. However, if you keep repeating your mistakes, your company’s marketing performance will inevitably suffer. Read on to find out  if you are guilty of the top five mistakes most digital marketers make.

 

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Topics: Digital Marketing

Fact Sheet - Your Savings by Selecting an Online MBA as Opposed to a Traditional MBA

Posted by Isuru Siriwardana on Tue, Apr 07, 2015 @ 10:04 AM

Students prefer online MBAs to traditional MBAs for many reasons. However, you may be surprised to discover the savings you could make by choosing to study online. Our latest factsheet tells you how.

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Topics: MBA, factsheet

Will customers reject shrinkation? Our experts chime in...

Posted by Upeka Makumbura on Fri, Apr 03, 2015 @ 10:04 AM

When the term “less is more” is used, people are usually referring to the benefits of simplicity in the way that we work or live our lives. However, when food manufacturers start embracing this concept, consumers need to be wary. We are seeing a rising trend in the UK market. This involves the shrinking of consumer goods, while prices remain the same.  In this case, less is certainly not more. 
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Fact sheet - CIM Diploma

Posted by Isuru Siriwardana on Fri, Mar 27, 2015 @ 10:03 AM

Are you interested in a CIM diploma but are in need of more information? Our CIM diploma fact sheet details fees, start dates, duration, faculty members and study modes.  Read More

Topics: CIM diploma, factsheet

Don’t let education come between you and your family

Posted by Upeka Makumbura on Tue, Mar 24, 2015 @ 10:03 AM

In a world where ideas are protected by copyright, and talent nurtured by organisations, now more than ever it is true that you are what you know. And it is for this reason that the international education industry is booming. Students are completing their bachelor’s degrees and enrolling on further courses, and individuals over the age of 40 are returning to college to gain MBAs. At LSM, we have seen a huge increase in demand for our professional courses, including our CIM and DMI programmes. 

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Topics: MA

Never too old for business school: Studying an MBA in your 40s

Posted by Gimhani Gunasinghe on Fri, Mar 20, 2015 @ 10:03 AM

There are two kinds of people in the world, the ones who act their age, and the ones who challenge the norm. In a world where Susan Boyle can be a celebrity at 48 and Vera Wang can kick-start her fashion career after 40; it’s safe to say that age is merely a number. However, the misconception remains that studying for an MBA still carries an age restriction.   

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Topics: MBA

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Kieron Bird (June 2014)
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