The Greatest Victories in Sports Marketing
23 Aug 2016
Sports marketing is endlessly interesting. It’s quite unlike any other type of marketing, in that it caters to an entirely different form of consumer. After all, when marketing a product, you’re hoping the customer will not only buy once, but purchase again in the future. However, with sports, the consumer is already committed. They may be a lifelong supporter of Arsenal FC or a huge fan of Wimbledon. Whatever sport they’re into, your job as a marketer is very different indeed.