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Marketing blog

Why a Masters in Finance will help you land a banking job

28 Apr 2017

According to The Economist: "In 2007, 46% of London Business School’s MBA graduates got a job in financial services; in 2013 just 28% did, with investment banking taking a lower share even of that diminished figure." So what has happened since the global financial crash?  

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Record keeping for small businesses as taught in our accounting degree

26 Apr 2017

When starting up a small business, it can be easy to expend all your energy and focus on growing your profits via sales, marketing, distribution networks and customer service. It can be easy to forget more mundane, but equally important tasks such as record keeping. In this blogpost, we look at why record keeping is so important and offers some tips on how to simplify this process.

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How to land a company sponsored MBA course

19 Apr 2017

It is well-known that an MBA degree, especially at a top business school, can set you back thousands. So, how do talented entrepreneurs and finance students without a rich mom and pop manage to fund themselves through these prestigious degree programmes without racking up huge amounts of student debt? The canny ones get themselves a company sponsor, that's how! In this blog post, we look at how to go about landing a corporate-sponsored MBA, as well as a number of alternative options.

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Developing your marketing strategy for 2017-2018

14 Apr 2017

As we begin a fresh financial year, many marketing departments will be considering how best to allocate their adspend for 2017/8. In this blogpost, we look at how to prioritise your marketing activities and set key strategy objectives for the coming year.

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Top 5 most innovative Snapchat marketing campaigns

7 Apr 2017

Look out internet marketing and Facebook advertising! There's a new kid in town and its name is Snapchat. Largely ignored by above-the-line advertisers, the social media forum beloved by teenagers, thanks to its playful filters and disappearing posts, looks set to become the new secret weapon of marketers 'in the know.'

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How cloud computing is transforming HRM

3 Apr 2017

Cloud computing has not just revolutionized the way that we use software and store data, it is also changing Human Resource Management (HRM) in a subtle but profound way, In this blog post, we look at the implications that cloud computing is likely to have for HRM and company staffing practices in the future.

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Why flexible work spaces and hours are key to managing Millennial employees

21 Apr 2017

In the 21st century, a number of factors from globalism to digital technology, along with socio-economic and political shifts, have begun to have a subtle but significant impact on the way we live and work. They have also helped to shape a new generation of workers who like to do things quite differently to their parents. In this blog post, we look at what Millennials expect and value from the workplace and why more flexible models of working may be key to getting the best out of them.

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Your future salary scales are linked to your university’s rankings: True or False?

17 Apr 2017

There is a widely held belief that you'll earn more and enjoy greater access to jobs if you study at a prestigious university. But is that really true? A number of studies have been conducted around the world to assess the veracity of this statement, with mixed findings. In this blog post, we review the evidence and assess whether going to an elite school really does boost your earning power.

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Tips to help you fund your LLM degree

10 Apr 2017

Have you got your heart set on studying law but aren't sure how to fund your studies? Then you're not alone. The road to becoming a legal eagle remains a costly undertaking, especially when you factor in all the additional expenses beyond study fees, such as living costs, professional courses and bar exam bills. According to the Guardian newspaper:

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Building a strong personal brand through social media

5 Apr 2017

We are all familiar with the idea of branding within the context of commercial marketing and advertising. However, it also applies to individuals. Founder and CEO of AudienceBloom, Jason DeMer explains why building up a personal brand makes sense from a career point of view:

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