CAM Foundation
Established in 1970, the Communication Advertising and Marketing Education Foundation Limited (CAM) provide one award: The CAM Diploma in Marketing Communications.
In 2000, the Communication Advertising and Marketing (CAM) Education Foundation formed an alliance with The Chartered Institute of Marketing (CIM). Since then, CAM qualifications have been managed and awarded by CIM. The aim is to provide marketers with best practice marketing knowledge and to help them to deliver world class marketing. CAM qualifications are tailored to the integrated marketing communications needs of modern business. It is an industry led and nationally recognised educational body that acts as the glue between the various disciplines of the communication industry and bridges the gap between the academic and the practical. CAM is kept up to date by leading communication experts and the majority of contributors are practitioners in the industry.
Students come from right across the spectrum of agency, client and supplier backgrounds. They work in marketing, advertising, public relations, the media, market research, sales promotion and direct marketing in both private and public sectors.
A CAM qualification helps:
- Clients internal and external receive better service, delivered with greater professionalism by practitioners who inspire confidence
- Organisations to retain and develop valued employees. Individuals become more productive, moving into increasingly demanding roles where versatility and responsibility are vital
- Practitioners gain confidence to devise, plan and execute communication programmes that work
- The industry improve its reputation and ability to set standards and continually improve them
- The managers and directors of tomorrow launch and invigorate their careers as CAM provides them with a broad-based platform from which to work. Many CAM graduates are already at the top of agency and client companies
- Give practical knowledge plus theoretical understanding - the winning combination for professional success!
